The Design Challenge is closed for submissions. See our Guest Judges.
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Contest submissions is now closed.

We’ve received many ideas for a mobile game from teens across the country, entries are closed for the Change the Game Design Challenge. Now our panel of judges has their work cut out for them as they help us select the finalists and grand prize winner. We’ll announce the results in this space before June 15, 2018.

> Learn about Change The Game

Check Out the Prizes

Win a $10,000 college scholarship, $15,000 technology package for your school, & VIP trip to Los Angeles to share your game idea at E3 and tour Google LA

Four Finalists each win:

  • VIP trip to Los Angeles to attend:
    • An exclusive experience at E3 celebrating women in gaming
    • A tour of Google LA office
  • Scholarship to Girls Make Games Summer Camp
  • An Android tablet

Grand Prize Winner receives:

  • $10,000 college scholarship
  • $15,000 technology contribution to their school
  • And all Finalist prizes

Let's Get Started

We're excited to see your game design ideas. But you’ll need a parent or legal guardian to help you enter the contest. Have them fill out the online entry form, and make sure you enter by the deadline: May 16, 2018 at 5pm PST.


Here's some instructions to help you get started:

Fill out the Game Design Idea Form to share your game idea with us.

Upload any sketches, wireframes, or more details about the game as a .jpg or .pdf

Write a 100-word statement about one of the following topics:

  • • Why are you passionate about game making?
  • • What change do you want to see in the future of the gaming industry?
  • Have a parent or legal guardian fill out the entry form, and submit the entry.

    Guest Judges

    Lisette Titre-Montgomery
    Art Manager, Double Fine Productions
    Dalila Nelson
    Software Engineer, Jam City
    Samantha Ryan
    SVP, EA Mobile/Maxis/Bioware Studios
    Laila Shabir
    CEO + Founder, Girls Make Games
    Paige Harazin-Masi
    Head of Studio Operations, Pocket Gems
    Mary Casey
    Executive Director of Product, WB Games


    What is the "Change The Game Design Challenge?"

    The Change The Game Design Challenge is a contest open to persons aged 13-18 in the United States. Teens are invited to create their own idea for a mobile game for a chance to win a VIP trip to Los Angeles to attend an exclusive experience at E3 that celebrates women in gaming, and much more.

    Why is Google Play doing this contest?

    The majority (60%) of women who play mobile games think that 30% or fewer of mobile games are made for women. [1] In order to have more mobile games made for women, we need more women making games. We’re looking to the next generation of game-makers to drive change in the game industry.

    What is the Change The Game program?

    Change The Game is Google Play’s program to support women in mobile gaming. We are on a mission to make mobile gaming truly for everyone by celebrating and empowering women as players and creators. We are committed to promoting diversity in and of games, celebrating players, and empowering the next generation of game makers.

    What is the ESA Foundation?

    Change The Game has joined forces with the ESA Foundation for this challenge. The Entertainment Software Association (ESA) Foundation is a nonprofit committed to making a difference in the lives of America’s youth by harnessing the collective power of the video game industry. Like us, the ESA Foundation seeks to empower women and girls as creators. Through their grants program and scholarship fund they are fostering the next generation of video game makers.

    What is Girls Make Games?

    Change The Game has teamed up with Girls Make Games for this challenge. Girls Make Games runs award winning summer camps, workshops and game jams to inspire girls ages 8-18 to explore the world of creating video games. Launched in 2014 in Mountain View, CA, the program has now grown to 44 cities worldwide.

    Who is allowed to enter the contest?

    The entry form must be submitted by a parent or legal guardian of the entrant. The entrant must be aged 13 - 18 years old. The Game Idea Form and the Written Statement must represent the entrant’s original work.

    How old must the contest entrants be?

    Entrants to the challenge must be aged between 13 and 18 years old on the date of submitting their mobile game design idea to the challenge.

    Can teachers enter the contest on behalf of their classrooms?

    Teachers are encouraged to use designing your own game idea as a classroom activity with their students. The official entry form must be submitted by a parent or legal guardian of the student. The grand prize winner will win a $15,000 technology contribution for their school.

    Is there a limit to how many submissions a person can enter?

    Only one submission per Entrant will be accepted. If more than one submissions is entered, only the first will be considered for judging.

    Do you accept group entries?

    We will not submit game design ideas that have been created by more than one person. Each game design idea should be created by only one person.

    Do entrants have to be U.S. citizens to participate?

    Yes, at the time of entering the doodle, the entrant must be a U.S. citizen or a permanent U.S. legal resident (e.g., must be able to show proof of legal permanent residence, for example, a "green card").

    What types of sketches, wireframes, or additional documentation can we upload?

    Entrants are encouraged to provide as much visual information about their game design idea as they’d like to provide. We’d love to see sketches of game environments, game mechanics, level design, avatar or character design, mobile wireframes, or anything else that will help us connect with your game design.

    What format must the sketches, wireframes, or additional documentation be in?

    All documentation must be uploaded in .jpg or .pdf format with a maximum file size of 100mb. You may scan or take a picture of your sketches to upload to the entry form. If you have multiple pages to submit, entrants are encouraged to use a multi-page PDF.

    Can I mail-in my entry form?

    No. All challenge entries must be submitted online.

    How is the contest judged?

    The challenge will be judged the Guest Judges and a panel of Google employees.

    Each Game Idea Form (85%) will be evaluated and scored based on the following criteria: 1) Comprehensiveness of game concept 2) Creativity and Originality 3) Quality of game mechanics 4) Quality of game narrative, if any 5) Degree of mobile device compatibility . The Written Statement (15%) will be judged on its content, informative nature, and scope.

    A look at the world of women and mobile gaming.
    Ready for a little adventure?

    Play The Game

    The Landscape

    There’s been lots of conversation within the gaming community about gender and inclusivity, but little research about how these issues impact the mobile space.

    Google Play partnered with gaming intelligence provider Newzoo on a quantitative study to understand the experiences and perceptions of female players in the US, and worked with dozens of game makers, critics, players and academics to contextualize our findings.


    Our Commitments

    Google Play believes that mobile gaming has the potential to inspire creativity, build connections between people, and serve as a gateway to new worlds and passions. There’s an opportunity to make mobile gaming more diverse, more inclusive, and more engaging so all players can fully experience these benefits.

    Our mission is to make mobile gaming truly for everyone by celebrating and empowering women as players and creators. To do this, we’re committed to improving gender diversity in three areas of the mobile gaming world. While moving the needle won’t be easy, we are determined to keep working toward long-term change.


    Diversity In and
    Of Mobile Gaming

    Today, games with male themes and characters monopolize the spotlight. We envision a future full of unique, inclusive stories to play. Here are some of the steps we are taking to help make this future a reality.


    The Full Spectrum of Female
    Players and Experiences.

    Even though 65% of US women play mobile games, there’s a pervasive belief that most players are men, and that when women do play, they’re only interested in one type of game.

    We aim to right misconceptions by recognizing the full spectrum of interests, experiences and play styles of women who play, as well as the diversity of players.


    The Next Generation
    of Game-Makers

    Today, women are significantly underrepresented in the gaming industry, and in technology on the whole.

    To combat this gender gap, it’s critical to get girls excited about gaming and aware of future possibilities in these fields. That’s why we’re committed to creating more opportunities for young women to learn about and get involved in game-making.

    Are you sure you want to exit the story and go back to home?

    Back to Home


    Scroll to Begin

    Why we play:

    The world of women and mobile gaming

    There’s been little research on gender and inclusivity in the mobile gaming space.

    Google Play wanted to learn how welcoming mobile gaming really is for everyone.

    We partnered with Newzoo on a study to gain a better understanding of female mobile gamers in the US.

    We hope this can be the start of an important conversation for women and other underrepresented communities.

    are Gaming in Unprecedented Numbers


    of women aged 10-65 play mobile games


    Half of
    mobile gamers
    are women

    Mobile is Democratizing Gaming


    of men

    prefer mobile
    over other platforms

    How often do
    women play?


    of men


    of women

    play 5 times per week or more
    Where do
    women play?
    at home
    the bathroom
    in bed
    Why do
    women play?
    restful moment
    stress reliever
    How do they feel
    when they play?


    say that it
    makes them
    feel good.

    Level 1 complete!

    Play the game
    or scroll to Level 2

    While many assume more men than women play games, this is no longer the case for mobile.

    With smartphones it's now possible to play nearly anywhere at any time.

    More smartphones
    means more women
    are playing.




    who play2

    The World of Mobile Games Still isn’t Wholly Inclusive.
    Even our own Google Play Store features more male-identified characters than female ones.
    Google Play’s top 100 grossing games feature 44% more male characters than female characters in the app icon. 4
    The majority of women who play mobile games think that 30% or fewer of these games are made for women.
    There’s Evidence of Systematic Gender Bias in Gameplay
    "I would spend more time playing mobile games if I knew I was playing with or against players of my own gender”
    This disparity is even greater among those who play 10+ hours/week.
    vs 10% of women
    When Men Prefer to Game Only with Each Other, Female Players May Feel Less Welcome
    Half of female PC and console gamers have concealed their gender to other players. 5
    Women are Underrepresented in the Gaming Industry
    The industry’s lack of diversity limits its ability to build games that appeal to a wide and diverse audience.
    Only 23% of women and 40% of men feel that there is equal treatment and opportunity in the game industry.7

    Level 3 complete!

    Scroll to Level 4

    Women are less likely to...

    Gender Bias Has A Negative Impact On The Women Who Play

    Women are gaming more
    than ever
    , but are less likely than men to embrace their play.

    Explore a variety
    of genres

    The majority of women play
    2 or fewer genres. The majority of
    men play 3 or more.

    about play with friends

    in mobile gaming

    Value their

    Identify as gamers

    "I think that women just don't feel that the space is meant for them. They might think that one small part is meant for them. But not all of it."

    ­—Shira Chess, author of Ready Player Two:
    Women Gamers and Designed Identity
    The Road Ahead
    We believe there’s an opportunity to make mobile gaming more diverse, inclusive, and engaging.
    Our mission is to make mobile gaming truly for everyone by celebrating and empowering women as players and creators.
    "It’s incredibly hopeful that women are playing games even when they don’t see themselves represented. Imagine if we changed that - it would be like taking down a dam.”
    - Jessica Hammer, Assistant Professor at the HCII/ETC at CMU
    Promote Diversity in (and of) Games
    We’re shining a spotlight on strong female characters in the Google Play Store’s Indie Corner.
    We created Infinite Deviation: Games so emerging game-makers can bring more inclusive stories to life.
    Celebrate the Full Spectrum of Female Players and Experiences
    By highlighting the diversity of gaming interests and experiences of female players, we can fight the perception that gaming is just for men.
    We’re spreading the word that (nearly) everybody plays and have more efforts planned to continue this mission.
    Empower the Next Generation of Game-Makers
    It’s critical to get girls excited and aware of their future possibilities in gaming and tech.
    We’re partnering with Girls Make Games to create opportunities for girls to envision, design and develop mobile games.
    Through Google’s Made With Code, we’re teaching teen girls to develop games and more through code.
    Going forward, we’ll continue to build and scale programs for skills development, career opportunities, and mentorship.
    Story Complete!
    Share the world of women in mobile gaming with friends.

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    platformer game