Store Listing and Promotion
The promotion and visibility of your app dramatically affects store quality. Avoid spammy store listings, low quality promotion, and efforts to artificially boost app visibility on Google Play.
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We don’t allow apps that directly or indirectly engage in or benefit from promotion practices that are deceptive or harmful to users or the developer ecosystem. This includes apps that engage in the following behavior:
It is your responsibility to ensure that any ad networks or affiliates associated with your app comply with these policies and do not employ any prohibited promotion practices.
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We don’t allow apps with misleading, irrelevant, excessive, or inappropriate metadata, which include the app’s description, title, icon, screenshots, and promotional images. We also don’t allow user testimonials in the app’s description.
① User testimonials
② Excessive details
③ ④ Misleading references to other apps or products
⑤ Repetitive, excessive, or irrelevant keywords
Developers must not attempt to manipulate the placement of any apps in Google Play. This includes, but is not limited to, inflating product ratings, reviews, or install counts by illegitimate means, such as fraudulent or incentivized installs, reviews and ratings.
Asking users to rate your app while offering an incentive:
Submitting or encouraging users to submit reviews containing inappropriate content, including affiliates, coupons, game codes, email addresses, or links to websites or other apps:
② This review encourages users to promote the RescueRover app by making a coupon offer.
Our content rating system includes official ratings from the International Age Rating Coalition (IARC) and is designed to help developers communicate locally relevant content ratings to users.