Google Play Developer Programme Policies
The policies listed below play an important role in maintaining a positive experience for
everyone using Google Play. Defined terms used here have the same meaning as in the
Distribution Agreement. Make sure that you check back from time to time, as these
policies may change.
Our content policies apply to any content to which your app displays or links, including
any ads it shows to users and any user-generated content to which it hosts or links.
Furthermore, they apply to any content from your developer account which is publicly
displayed in Google Play, including your developer name and the landing page of your listed
developer website. In addition to complying with these policies, the content of your app
must be rated in accordance with our Content
Sexually Explicit Material: Apps that contain or promote pornography are
prohibited; this includes sexually explicit or erotic content, icons, titles or
descriptions. Google has a zero-tolerance policy against child sexual abuse imagery. If
we become aware of content with child sexual abuse imagery, we will report it to the
appropriate authorities and delete the Google Accounts of those involved with the
Violence and Bullying: Depictions of gratuitous violence are not
allowed. Apps should not contain materials that threaten, harass or bully other users.
Hate Speech: We don't allow content advocating against groups of people
based on their race or ethnic origin, religion, disability, gender, age, nationality,
veteran status, sexual orientation or gender identity.
Sensitive Events: We don't allow content which may be deemed as
capitalising on or lacking reasonable sensitivity towards a natural disaster, atrocity,
conflict, death or other tragic event.
Impersonation or Deceptive Behaviour: Don't pretend to be someone else,
and don't give any impression that your app is authorised by or produced by another
company or organisation if that is not the case. Products must provide accurate
disclosure of their functionality and should perform as reasonably expected by the user.
- Products or the ads they contain must not mimic functionality or warnings from the
operating system or that other apps.
- Products must not contain false or misleading information or claims in any content,
title, icon, description or screenshots.
- Developers must not divert users or provide links to any other site that mimics or
passes itself off as another app or service.
- Apps must not have names or icons that appear confusingly similar to existing
products or to apps supplied with the device (such as Camera, Gallery or Messaging).
Intellectual Property: Don’t infringe on the intellectual property
rights of others, (including patent, trademark, trade secret, copyright and other
proprietary rights), or encourage or induce infringement of intellectual property rights.
We will respond to clear notices of alleged copyright infringement. For more information
or to file a DMCA request, please visit our copyright procedures.
Personal and Confidential Information: We don't allow unauthorised
publishing or disclosure of people's private and confidential information, such as credit
card numbers, government identification numbers, driver's and other licence numbers,
non-public contacts or any other information that is not publicly accessible.
Illegal Activities: Keep it legal. Don't engage in unlawful activities
on this product, such as the sale of prescription drugs without a prescription.
Gambling: We don’t allow content or services that facilitate online
gambling, including, but not limited to, online casinos, sports betting and lotteries or
games of skill that offer prizes of cash or other value.
Dangerous Products: We don't allow content that harms, interferes with
the operation of, or accesses in an unauthorised manner, networks, servers, application
programming interfaces (APIs) or other infrastructure.
- Don't transmit or link to viruses, worms, defects, Trojan horses, malware or any
other items that may introduce security vulnerabilities to or harm user devices, apps
or personal data.
- Apps that collect information (such as the user's location or behaviour) without
the user's knowledge (spyware) are prohibited.
- Malicious scripts and password phishing scams are also prohibited on Google Play,
as are apps that cause users to unknowingly download or install apps from sources
outside of Google Play.
- An app downloaded from Google Play may not modify, replace or update its own APK
binary code using any method other than Google Play's update mechanism.
- An app downloaded from Google Play (or its components or derivative elements) must
not make changes to the user’s device outside of the app without the user’s knowledge
- This includes behaviour such as replacing or reordering the default presentation of
apps, widgets or the settings on the device. If an app makes such changes with the
user’s knowledge and consent, it must be clear to the user which app has made the
change and the user must be able to reverse the change easily, or by uninstalling the
- Apps and their ads must not modify or add browser settings or bookmarks, add
homescreen shortcuts, or icons on the user’s device as a service to third parties or
for advertising purposes.
- Apps and their ads must not display advertisements through system level
notifications on the user’s device, unless the notifications derive from an integral
feature provided by the installed app (e.g. an airline app that notifies users of
special deals, or a game that notifies users of in-game promotions).
- Apps must not encourage, incentivise or mislead users into removing or disabling
third-party apps except as part of a security service provided by the app.
Network Usage and Terms
Apps must not create unpredictable network usage that has an adverse impact on a user's
service charges or an Authorised Operator's network. Apps also may not knowingly violate an
Authorised Operator's terms of service for allowed usage or any Google terms of service.
Spam and Placement in the Store
Developers are important partners in maintaining a great user experience on Google Play.
- Do not post repetitive content.
- Do not use irrelevant, misleading or excessive keywords in apps descriptions, titles or
- Developers must not attempt to change the placement of any Product in the Store, or
manipulate any product ratings or reviews by unauthorised means such as fraudulent
installs, paid or fake reviews or ratings, or by offering incentives to rate products.
- Apps that are created by an automated tool or wizard service must not be submitted to
Google Play by the operator of that service on behalf of other persons.
- Do not post an app where the primary functionality is to:
- Drive affiliate traffic to a website or
- Provide a web view of a website not owned or administered by you (unless you have
permission from the website owner/administrator to do so)
- Do not send SMS, email or other messages on behalf of the user without providing the
user with the ability to confirm content and intended recipient.
Apps published on Google Play may not directly or indirectly engage in or benefit from the
- Promotion via deceptive ads on websites, apps or other properties, including simulated
system, service or app notifications or alerts.
- Promotion or install tactics which cause redirection to Google Play or the download of
the app without informed user action.
- Unsolicited promotion via SMS services.
It is your responsibility to ensure that no ad network or affiliate uses such methods to
direct users to pages that make your app available for download.
Paid and Free Apps
In-store purchases: Developers charging for apps and downloads from Google
Play must use Google Play’s payment system.
- Developers offering products within a game downloaded from Google Play or providing
access to game content must use Google Play In-app
Billing as the method of payment.
- Developers offering products within another category of app downloaded from Google Play
must use Google Play
In-app Billing as the method of payment, except:
- where payment is solely for physical products; or
- where payment is for digital content that may be consumed outside of the app itself
(e.g. buying songs that can be played on other music players).
A list of examples describing appropriate use cases for Google Play In-app
Billing is available in the Google Play
Developer Help Centre.
- In-app virtual currencies must only be used within the app where they were first
- Developers must not mislead users about the apps that they are selling nor about any
in-app services, goods, content or functionality that they are selling. If your product
description on Google Play refers to in-app features to which a specific or additional
charge applies, your description must clearly notify users that payment is required to
access those features.
Subscriptions and Cancellations
Google's subscription cancellation policy is that a user will not receive a refund for the
current billing period when cancelling a subscription, but will continue to receive issues
and updates of the relevant subscription content (if any) for the remainder of the billing
period, regardless of the cancellation.
You (as the content or access provider) may implement a more flexible refund policy with
your users directly, and it is your responsibility to notify your users of those policies
and to ensure that the policies comply with applicable law.
The policy below covers all ads that are implemented in, and bundled, with apps. These
rules are important in maintaining a positive experience for everyone using Android apps
from Google Play. Make sure that you check back from time to time, as these policies may
Developer Terms apply to the entire user experience of your app
Please be aware that Google’s Developer
Distribution Agreement and Developer
Programme Policies (together, “Developer Terms”) apply to each app as well as any
ads or third-party libraries bundled or made available through the app. Offer your
users a consistent, policy-compliant and well-communicated user experience.
Ads are considered part of your app for purposes of content review and compliance with
the Developer Terms. Therefore, all of the policies referrred to above also apply.
Please take care to use advertising which does not violate the Developer Terms.
Ads which are inconsistent with the app’s content rating also violate our Developer
Ads must not simulate or impersonate the user interface of any app, or notification and
warning elements of an operating system. It must be clear to the user which app each ad
is associated with or implemented in.
Ad Walls and Interstitial Ads
Interstitial ads may only be displayed inside of the app with which they came. Forcing
the user to click on ads or submit personal information for advertising purposes in
order to fully use an app is prohibited. A prominent and accessible target must be made
available to users in any interstitial ad so that they may dismiss the ad without
penalty or inadvertent click-through.
Interfering with Apps and Third-party Ads
Ads associated with your app must not interfere with other apps or their ads.
Usage of Android advertising ID
Google Play Services version 4.0 introduced new APIs and an ID for use by advertising
and analytics providers. Terms for the use of this ID are below.
Usage. The Android advertising
identifier must only be used for advertising and user analytics. The status of the
“Opt-out of Interest-based Advertising” setting must be verified on each access of the
Association with personally identifiable information or other
identifiers. The advertising identifier must not be connected to personally
identifiable information or associated with any persistent device identifier (for
example: SSAID, MAC address, IMEI, etc.) without the explicit consent of the user.
Respecting users' selections. Upon reset, a new advertising identifier
must not be connected to a previous advertising identifier or data derived from a
previous advertising identifier without the explicit consent of the user. Furthermore,
you must abide by a user’s “Opt out of Interest-based Advertising” setting. If a user has
enabled this setting, you may not use the advertising identifier for creating user
profiles for advertising purposes or for targeting users with interest-based advertising.
Allowed activities include contextual advertising, frequency capping, conversion
tracking, reporting and security and fraud detection.
Transparency to users. The collection and use of the advertising
identifier and commitment to these terms must be disclosed to users in a legally adequate
in accordance with these terms, including by any party that you may share it with in the
course of your business. Beginning 1 August 2014, all updates and new apps uploaded to
the Play Store must use the advertising ID (when available on a device) in lieu of any
other device identifiers for any advertising purposes.
In the event that your app is removed from Google Play, you will receive an email
notification to that effect. If you have any questions or concerns regarding a removal or a
rating/comment from a user, you may contact us at
http://support.google.com/googleplay/android-developer. Serious or repeated violations of
the Developer Distribution Agreement or this Content Policy will result in account
termination. Repeated infringement of intellectual property rights, including copyright,
will also result in account termination. For more information on Google's copyright
policies, please see here.