Google Play

Google Play Developer Programme Policies

The policies listed below play an important role in maintaining a positive experience for everyone using Google Play. Defined terms used here have the same meaning as in the Developer Distribution Agreement. Make sure that you check back from time to time, as these policies may change.

Content Policies

Our content policies apply to any content to which your app displays or links, including any ads it shows to users and any user-generated content to which it hosts or links. Furthermore, they apply to any content from your developer account which is publicly displayed in Google Play, including your developer name and the landing page of your listed developer website. In addition to complying with these policies, the content of your app must be rated in accordance with our Content Rating Guidelines.

Network Usage and Terms

Apps must not create unpredictable network usage that has an adverse impact on a user's service charges or an Authorised Operator's network. Apps also may not knowingly violate an Authorised Operator's terms of service for allowed usage or any Google terms of service.

Spam and Placement in the Store

Developers are important partners in maintaining a great user experience on Google Play.

App Promotion

Apps published on Google Play may not directly or indirectly engage in or benefit from the following behaviour:

It is your responsibility to ensure that no ad network or affiliate uses such methods to direct users to pages that make your app available for download.

Paid and Free Apps

In-store purchases: Developers charging for apps and downloads from Google Play must use Google Play’s payment system.

In-app purchases:

A list of examples describing appropriate use cases for Google Play In-app Billing is available in the Google Play Developer Help Centre.

Subscriptions and Cancellations

Google's subscription cancellation policy is that a user will not receive a refund for the current billing period when cancelling a subscription, but will continue to receive issues and updates of the relevant subscription content (if any) for the remainder of the billing period, regardless of the cancellation.

You (as the content or access provider) may implement a more flexible refund policy with your users directly, and it is your responsibility to notify your users of those policies and to ensure that the policies comply with applicable law.

Ad Policy

The policy below covers all ads that are implemented in, and bundled, with apps. These rules are important in maintaining a positive experience for everyone using Android apps from Google Play. Make sure that you check back from time to time, as these policies may change.

  1. Developer Terms apply to the entire user experience of your app

    Please be aware that Google’s Developer Distribution Agreement and Developer Programme Policies (together, “Developer Terms”) apply to each app as well as any ads or third-party libraries bundled or made available through the app. Offer your users a consistent, policy-compliant and well-communicated user experience.

    Ads are considered part of your app for purposes of content review and compliance with the Developer Terms. Therefore, all of the policies referrred to above also apply. Please take care to use advertising which does not violate the Developer Terms.

    Ads which are inconsistent with the app’s content rating also violate our Developer Terms.

  2. Ads Context

    Ads must not simulate or impersonate the user interface of any app, or notification and warning elements of an operating system. It must be clear to the user which app each ad is associated with or implemented in.

  3. Ad Walls and Interstitial Ads

    Interstitial ads may only be displayed inside of the app with which they came. Forcing the user to click on ads or submit personal information for advertising purposes in order to fully use an app is prohibited. A prominent and accessible target must be made available to users in any interstitial ad so that they may dismiss the ad without penalty or inadvertent click-through.

  4. Interfering with Apps and Third-party Ads

    Ads associated with your app must not interfere with other apps or their ads.

  5. Usage of Android advertising ID

    Google Play Services version 4.0 introduced new APIs and an ID for use by advertising and analytics providers. Terms for the use of this ID are below.

Policy Enforcement

In the event that your app is removed from Google Play, you will receive an email notification to that effect. If you have any questions or concerns regarding a removal or a rating/comment from a user, you may contact us at Serious or repeated violations of the Developer Distribution Agreement or this Content Policy will result in account termination. Repeated infringement of intellectual property rights, including copyright, will also result in account termination. For more information on Google's copyright policies, please see here.