Jay Conrad Levinson (San Rafael, CA) is considered the father of guerrilla marketing. He has written 30 business books, which have sold over 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International. Al Lautenslager (Naperville, IL) is an award-winning marketing/PR consultant, direct marketing specialist, author, speaker, and entrepreneur. He is a certified guerrilla marketing coach.