Jay Conrad Levinson (Orlando, FL) is the father of guerrilla marketing, the bestselling marketing series in history, as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International. Jeannie Levinson (Orlando, FL) is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio interviewee