The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

Roger Brooks

Jun 2010 · Entrepreneur Press

About this ebook

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

About the author

Roger L. Brooks is a respected loyalty marketing strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He is a contributing writer for several industry trade magazines including NACS Magazine and Loyalty Management. Brooks is the vice president of loyalty marketing for ValueCentric Marketing Group, Inc.