About this ebook
Two present and former design directors at IDEO, the international design and innovation firm, use real-world examples to describe industrial designs that are sensorial, simple, enduring, playful, thoughtful, sustainable, and beautiful. You’ll learn how to approach, frame, and evaluate your designs as they extend beyond the screen and into the physical world.
- Sensorial: create experiences that fully engage our human senses
- Simple: design simple products that provide overall clarity in relation to their purpose
- Enduring: build products that wear well and live on as classics
- Playful: use playful design to go beyond functionality and create emotional connections
- Thoughtful: observe people’s struggles and anticipate their needs
- Sustainable: design products that reduce environmental impact
- Beautiful: elevate the experience of everyday products through beauty
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About the author
Simon King is a Design Director at IDEO where he helps organizations launch products and services that make the world more responsive, connected, and humane. He holds a BFA in Graphic Design from Western Michigan and an MDes in Interaction Design from Carnegie Mellon. He advocates for hybrid designers that span traditional disciplines in his book Understanding Industrial Design: Principles for UX and Interaction Design, published on O’Reilly. He’s easily excited by new ways of prototyping, elegant data design, thoughtful storytelling, and nerdy debates.
Kuen Chang is a Design Director at IDEO who has helped clients such as AT&T, Bayer, Delta, Lilly, SC Johnson, and 3M, among many others, develop portfolio-level product innovations that are profitable to companies and memorable to consumers. His name can be found on over 40 design and utility patents. Kuen’s remarkable consumer product and medical device designs have earned him numerous international design awards from the IDSA, ID Magazine, Red Dot, Braun, and the Medical Device Excellence Awards competition. Two of his designs can be found in the permanent collection of the Art Institute of Chicago. He holds a bachelor’s degree in Product Design from the Illinois Institute of Technology’s Institute of Design.
