Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

Sep 2009 · Sold by Harper Collins

About this ebook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  

Ratings and reviews

Tim Brown introduces this book with a mind map which looks confusing at the first glance but after reading the book one can easily deconstruct all the ideas and concepts that Tim is trying to explain through the mind map. This task of condensing the thoughts in a mind map is one of many tenets of design thinking. This book elegantly explains the design thinking ideology through various case studies from different domains ranging from airport security checkup to organisational re-structuring to launching a new product for a well established brand. After reading the book, I can say that design thinking is an essential skill for the 21st century as this methodology of doing things creates space for more innovation which is an important facet in our information era.

The open format (literally read from any starting point), the breadth of cases, and the in depth effort to explain 'design thinking' make this a fantastic text book for an intro course for the novice non-designer who wants to understand what 'design' is all about.

I enjoy this book every time I read it and each time I get something new out of it, not because I missed something but rather because I have new information that I bring to my interpretation of it. I'm only giving it 4 stars as it needs updating, revisions and invitation of Tim's new learnings. It needs to be itterated.

About the author

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.