Written in a farcical manner, M.O.D.E.L. does not preach any new theory or concept, for the author believes that the fundamentals for success and happiness cannot change. The simple application of basics is all that is required for most things. In short, the book is about: (i) Ten simple steps, discussed in detail, which will enable a hardworking person to succeed and be happy. (ii) The fact that most of us go around seeking mysterious mantras and ignore the basics. (iii) The fact that we forget that success is a journey, not a destination; and that happiness is a state of mind. Neither can be achieved without the perception and self-realization of the other.
Mukul Deva studied at La Martiniere College, Lucknow; the National Defence Academy, Pune; and the Indian Military Academy, Dehra Dun. Commissioned in the Sikh Light Infantry of the Indian Army, he took premature retirement as a Major after fifteen years of service. Mukul Deva is now an entrepreneur operating out of Delhi. He is the Managing Director of MSD Security Private Limited and Founding Director of CANassist. His published titles include Time After Time...It All Happened and S.T.R.I.P.T.E.A.S.E.— The Art of Corporate Warfare.