Why Research Matters
What we’ve learned
If we want to drive meaningful change in the gaming industry today, we first need to understand the experiences and perceptions of female players. To do this, we conduct research and look for best practices that will help make game development more inclusive and supportive for everyone. In these efforts, we also work closely with game makers and industry leaders to contextualize the studies & findings that have been developed.
Our past research set the stage for understanding women mobile game players in the United States. Now we dive deeper into inclusivity through the lens of intersectionality. As more women enter into the world of gaming and the audience continues to diversify, the gaming industry has an opportunity to evolve and meet emerging player needs.
With this report we aim to empower mobile game creators to build even more diverse and inclusive gaming experiences by understanding two key areas of importance to women mobile players in the United States: Confidence and Community.
43
43% of Intersectional Women say they feel more accepted for who they are when playing mobile games than they do in their everyday life
77
Women who engage in gaming communities are 77% more likely to agree that playing mobile games makes them feel more confident as a person, compared to everyday life.
2019
Supporting Women In The World of Mobile Gaming
An increasingly diverse global community is bringing gaming into their lives. By driving inclusive change from the ground-up, developers can have a genuine impact on the gaming culture.
2018
Teen Girls Love To Play, But Don’t See Gaming As A Career
Despite the perception that video games are a male-dominated space, teen girls are avid game players who have been playing for years. Games were their first introduction to personal technology. Even before they had mobile devices of their own, they were already playing on their parents’ phones and tablets.
2017
Gamers Deserve A More Inclusive Industry
A host of cultural norms both inside and outside of the gaming world have contributed to the perception that video games are mostly played by men. This is no longer the case.
43
43% of Women play games on their mobile device at least 5x per week
23
23% The percentage of Women that feel there is equal treatment and opportunity for all in the gaming industry.