Other Programs

Other Programs

In addition to compliance with the content policies set out elsewhere in this Policy Center, apps that are designed for other Android experiences and distributed via Google Play may also be subject to program-specific policy requirements. Be sure to review the list below to determine if any of these policies apply to your app.

Android Instant Apps

Our goal with Android Instant Apps is to create delightful, frictionless user experiences while also adhering to the highest standards of privacy and security. Our policies are designed to support that goal.

Developers choosing to distribute Android Instant Apps through Google Play must adhere to the following policies, in addition to all other Google Play Developer Program Policies.


  • expand_more Identity

    For instant apps that include login functionality, developers must integrate Smart Lock for Passwords.

  • expand_more Technical Specifications

    Developers must comply with the Android Instant Apps technical specifications and requirements provided by Google, as may be amended from time to time, including those listed in our public documentation.

  • expand_more Offering App Installation

    The instant app may offer the user the installable app, but this must not be the instant app's primary purpose. When offering installation, developers must:

    • Use the Material Design "get app" icon and the label "install" for the installation button.
    • Not have more than 2-3 implicit installation prompts in their instant app.
    • Not use a banner or other ad-like technique for presenting an installation prompt to users.

    Additional instant app details and UX guidelines can be found in the Best Practices for User Experience.

  • expand_more Changing Device State

    Instant apps must not make changes to the user’s device that persist longer than the instant app session. For example, instant apps may not change the user’s wallpaper or create a homescreen widget.

  • expand_more App Visibility

    Developers must ensure that instant apps are visible to the user, such that the user is aware at all times that the instant app is running on their device.

  • expand_more Device Identifiers

    Instant apps are prohibited from accessing device identifiers that both (1) persist after the instant app stops running and (2) are not resettable by the user. Examples include, but are not limited to:

    • Build Serial
    • Mac Addresses of any networking chips
    • IMEI, IMSI

    Instant apps may access phone number if obtained using the runtime permission. The developer must not attempt to fingerprint the user using these identifiers or any other means.

  • expand_more Network traffic

    Network traffic from inside the instant app must be encrypted using a TLS protocol like HTTPS.

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