Restricted Content

Restricted Content

People from all over the world use Google Play to access apps and games every day. Before submitting an app, ask yourself if your app is appropriate for Google Play and compliant with local laws.

Gambling

We allow content, services, and ads that facilitate online gambling, as long as they meet certain requirements. We also allow daily fantasy sports apps that meet certain requirements.


  • expand_more Gambling Apps

    (Currently permitted in the UK, Ireland, and France only)

    We allow content and services that facilitate online gambling, as long as they meet the following requirements:

    • Developer must successfully complete the application process in order to distribute the app on Play;
    • App must comply with all applicable laws and industry standards for any country in which it is distributed;
    • Developer must have a valid gambling license for each country in which the app is distributed;
    • App must prevent under-age users from gambling in the app;
    • App must prevent use from countries not covered by the developer-provided gambling license;
    • App must NOT be purchasable as a paid app on Google Play, nor use Google Play In-app Billing;
    • App must be free to download and install from the Store;
    • App must be rated AO (Adult Only) or IARC equivalent; and
    • App and its app listing must clearly display information about responsible gambling.

    For all other locations, we don't allow content or services that facilitate online gambling, including, but not limited to, online casinos, sports betting and lotteries, and games of skill that offer prizes of cash or other real world value.

  • expand_more Gambling Ads within Play-distributed Apps

    We allow ads that facilitate online gambling, as long as they meet the following requirements:

    • App and ad (including gambling advertisers) must comply with all applicable laws and industry standards for any location where the gambling ad is displayed;
    • Ad must meet local licensing requirements for all gambling-related products and services being promoted;
    • App must not display a gambling ad to individuals known to be under the age of 18;
    • App must not be enrolled in the Designed for Families program;
    • App must not target individuals under the age of 18;
    • Ad must clearly display information about responsible gambling on the landing page, the advertised app listing itself or within the app; and
    • App that is advertising a gambling ad must not be a simulated gambling app (an entertainment game without real money gambling).

    Here are some examples of common violations:

    • ‘KIDS 123’ app having an ad promoting gambling services
  • expand_more Daily Fantasy Sports (DFS) Apps

    We allow daily fantasy sports (DFS) apps, as long as they meet following requirements:

    • App must only allow access and be distributed in the United States; DFS apps targeting jurisdictions outside the US must establish eligibility through the Real Money Gambling Apps process;
    • Developer must successfully complete the DFS application process and be accepted in order to distribute the app on Play;
    • App must comply with all applicable laws and industry standards for any US state or US territory in which it is distributed;
    • Developer must have a valid license for each US state or US territory in which a license is required for daily fantasy sports apps;
    • App must prevent under-age users from wagering or conducting monetary transactions within the app;
    • App must prevent use from US States or US territories in which the developer does not hold a license required for daily fantasy sports apps;
    • App must prevent use from US States or US territories where daily fantasy sports apps are not legal;
    • App must NOT be purchasable as a paid app on Google Play, nor use Google Play In-app Billing;
    • App must be free to download and install from the Store;
    • App must be rated AO (Adult Only) or IARC equivalent; and
    • App and its app listing must clearly display information about responsible gambling.

Was this article helpful?

Thank you for your answer!