Restricted Content

People from all over the world use Google Play to access apps and games every day. Before submitting an app, ask yourself if your app is appropriate for Google Play and compliant with local laws.

Sexually Explicit Content

We don’t allow apps that contain or promote sexually explicit content, such as pornography. In general, we don’t allow content or services intended to be sexually gratifying.

Here are some examples of common violations:

  • Depictions of sex acts or sexually suggestive poses.
  • Promotional images of sex toys.
  • Promoting sexually explicit user-generated content.
  • Content that depicts, describes, or encourages bestiality.
  • Apps that promote escort services or other services that may be interpreted as providing sexual acts in exchange for compensation.

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Child Endangerment

Google has a zero-tolerance policy against child sexual abuse imagery. If we become aware of content with child sexual abuse imagery, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution.

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Violence

We don’t allow apps that depict or facilitate gratuitous violence or other dangerous activities.

Here are some examples of common violations:

  • Graphic depictions or descriptions of realistic violence or violent threats to any person or animal.
  • Terrorist groups documenting their attacks.
  • Instructions for engaging in violent activities, including bomb- or weapon-making.
  • Instructions on how to commit suicide.
  • Apps that promote self harm.

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Bullying and Harassment

We don’t allow apps that contain or facilitate threats, harassment, or bullying.

Here are some examples of common violations:

  • Apps with user generated content (UGC) that lack sufficient safeguards against threats, harassment, or bullying, particularly toward minors.
  • Posts, comments, or photos within an app that are primarily intended to harass or single out another person for abuse, malicious attack, or ridicule.

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Hate Speech

We don't allow apps that advocate against groups of people based on their race or ethnic origin, religion, disability, gender, age, nationality, veteran status, sexual orientation, or gender identity.

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Sensitive events

We don't allow apps that lack reasonable sensitivity towards or capitalize on a natural disaster, atrocity, conflict, death, or other tragic event.

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Gambling

We allow content and services that facilitate online gambling, as long as they meet the following requirements:

  • Gambling Apps (Currently permitted in the UK, Ireland, and France only)
    • Developer must successfully complete the application process in order to distribute the app on Play;
    • App must comply with all applicable laws and industry standards for any country in which it is distributed;
    • Developer must have a valid gambling license for each country in which the app is distributed;
    • App must prevent under-age users from gambling in the app;
    • App must prevent use from countries not covered by the developer-provided gambling license;
    • App must NOT use Google payments services, including Google Play In-app Billing;
    • App must be free to download and install from the Store;
    • App must be rated AO (Adult Only) or IARC equivalent; and
    • App and its app listing must clearly display information about responsible gambling.

For all other locations, we don’t allow content or services that facilitate online gambling, including, but not limited to, online casinos, sports betting and lotteries, and games of skill that offer prizes of cash or other value.

We allow ads that facilitate online gambling, as long as they meet the following requirements:

  • Gambling Ads within Play-distributed apps
    • App and ad (including gambling advertisers) must comply with all applicable laws and industry standards for any location where the gambling ad is displayed;
    • Ad must meet local licensing requirements for all gambling-related products and services being promoted;
    • App must not display a gambling ad to individuals known to be under the age of 18;
    • App must not be enrolled in the Designed for Families program;
    • App must not target individuals under the age of 18;
    • Ad must clearly display information about responsible gambling on the landing page, the advertised app listing itself or within the app; and
    • App that is advertising a gambling ad must not be a simulated gambling app (an entertainment game without real money gambling).

Here are some examples of common violations:

  • ‘KIDS 123’ app having an ad promoting gambling services

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Illegal Activities

We don’t allow apps that facilitate or promote illegal activities.

Here are some examples of common violations:

  • Facilitating the sale or purchase of illegal drugs or prescription drugs without a prescription.
  • Depicting or encouraging the use or sale of drugs, alcohol, or tobacco by minors.
  • Instructions for growing or manufacturing illegal drugs.

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User Generated Content

Apps that contain or feature user-generated content (UGC) must take additional precautions in order to provide a policy compliant app experience.

A policy compliant app must:

  • Define content that is objectionable and prohibit it via a terms of use or policy document
  • Require users to agree to your product’s terms of use before submitting content
  • Implement a user-friendly system for reporting abuse that effectively removes content in violation of your terms
  • Remove or block abusive users of your service
  • Provide correct categorization and IARC rating for your App

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