Restricted Content

Restricted Content

People from all over the world use Google Play to access apps and games every day. Before submitting an app, ask yourself if your app is appropriate for Google Play and compliant with local laws.

Inappropriate Content

To ensure that Google Play remains a safe and respectful platform, we've created standards defining and prohibiting content that is harmful or inappropriate for our users.


  • expand_more Sexual Content

    We don't allow apps that contain or promote sexual content, such as pornography, or any content or services intended to be sexually gratifying. Content that contains nudity may be allowed if the primary purpose is educational, documentary, scientific or artistic, and is not gratuitous.

    Here are some examples of common violations:

    • Depictions of nudity in which the subject is nude or minimally clothed, and where the clothing would not be acceptable in an appropriate public context.
    • Depictions, animations or illustrations of sex acts or sexually suggestive poses.
    • Content that depicts sexual aids and fetishes.
    • Content that is lewd or profane.
    • Content that depicts, describes, or encourages bestiality.
    • Apps that promote sex-related entertainment, escort services or other services that may be interpreted as providing sexual acts in exchange for compensation.
  • expand_more Hate Speech

    We don't allow apps that promote violence, or incite hatred against individuals or groups based on race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.

    Here are examples of common violations:

    • Compilations of assertions intended to prove that a protected group is inhuman, inferior or worthy of being hated.
    • Apps that contain theories about a protected group possessing negative characteristics (e.g. malicious, corrupt, evil, etc.), or explicitly or implicitly claims the group is a threat.
    • Content or speech trying to encourage others to believe that people should be hated or discriminated against because they are a member of a protected group.
  • expand_more Violence

    We don't allow apps that depict or facilitate gratuitous violence or other dangerous activities.

    Here are some examples of common violations:

    • Graphic depictions or descriptions of realistic violence or violent threats to any person or animal.
    • Apps that promote self harm, suicide, eating disorders, choking games or other acts where serious injury or death may result.
    Terrorist Content

    We do not permit terrorist organizations to publish apps on Google Play for any purpose, including recruitment.

    We don't allow apps with content related to terrorism, such as content that promotes terrorist acts, incites violence, or celebrates terrorist attacks. If posting content related to terrorism for an educational, documentary, scientific, or artistic purpose, be mindful to provide enough information so users understand the context.

  • expand_more Sensitive Events

    We don't allow apps that lack reasonable sensitivity towards or capitalize on a natural disaster, atrocity, conflict, death, or other tragic event.

    Here are examples of common violations:

    • Lacking sensitivity regarding the death of a real person or group of people due to suicide, overdose, natural causes, etc.
    • Denying a major tragic event.
    • Appearing to profit from a tragic event with no discernible benefit to the victims.
  • expand_more Bullying and Harassment

    We don't allow apps that contain or facilitate threats, harassment, or bullying.

    Here are examples of common violations:

    • Bullying victims of international or religious conflicts.
    • Content that seeks to exploit others, including extortion, blackmail, etc.
    • Posting content in order to humiliate someone publicly.
    • Harassing victims, or their friends and families, of a tragic event.
  • expand_more Dangerous Products

    We don't allow apps that facilitate the sale of explosives, firearms, ammunition, or certain firearms accessories.

    • Restricted accessories include those that enable a firearm to simulate automatic fire or convert a firearm to automatic fire (e.g. bump stocks, gatling triggers, drop-in auto sears, conversion kits), and magazines or belts carrying more than 30 rounds.

    We don't allow apps that provide instructions for the manufacture of explosives, firearms, ammunition, restricted firearm accessories, or other weapons. This includes instructions on how to convert a firearm to automatic, or simulated automatic, firing capabilities.

  • expand_more Marijuana

    We don't allow apps that facilitate the sale of marijuana or marijuana products, regardless of legality.

    Here are some examples of common violations:

    • Allowing users to order marijuana through an in-app shopping cart feature.
    • Assisting users in arranging delivery or pick up of marijuana.
    • Facilitating the sale of products containing THC.
  • expand_more Tobacco and Alcohol

    We don't allow apps that facilitate the sale of tobacco (including e-cigarettes) or encourage the irresponsible use of alcohol or tobacco.

    Here are examples of common violations:

    • Depicting or encouraging the use or sale of alcohol or tobacco to minors.
    • Implying that consuming tobacco can improve social, sexual, professional, intellectual, or athletic standing.
    • Portraying excessive drinking favorably, including the favorable portrayal of excessive, binge or competition drinking.

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