Restricted Content

People from all over the world use Google Play to access apps and games every day. Before submitting an app, ask yourself if your app is appropriate for Google Play and compliant with local laws.

Child Endangerment

Apps that include content that sexualizes minors are subject to immediate removal from the Store.

If we become aware of content with child sexual abuse imagery, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution.

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Inappropriate Content

To ensure that Google Play remains a safe and respectful platform, we've created standards defining and prohibiting content that is harmful or inappropriate for our users.

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Sexually Explicit Content

We don't allow apps that contain or promote sexually explicit content, such as pornography. In general, we don't allow content or services intended to be sexually gratifying.

Here are some examples of common violations:

  • Depictions of sex acts or sexually suggestive poses.
  • Promotional images of sex toys.
  • Content that depicts, describes, or encourages bestiality.
  • Apps that promote escort services or other services that may be interpreted as providing sexual acts in exchange for compensation.
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Hate Speech

We don't allow apps that promote violence, or incite hatred against individuals or groups based on race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.

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Violence

We don't allow apps that depict or facilitate gratuitous violence or other dangerous activities.

Here are some examples of common violations:

  • Graphic depictions or descriptions of realistic violence or violent threats to any person or animal.
  • Instructions for engaging in violent activities, including bomb- or weapon-making.
  • Apps that promote self harm, suicide, eating disorders, choking games or other acts where serious injury or death may result.
Terrorist Content

We do not permit terrorist organizations to publish apps on Google Play for any purpose, including recruitment.

We don't allow apps with content related to terrorism, such as content that promotes terrorist acts, incites violence, or celebrates terrorist attacks. If posting content related to terrorism for an educational, documentary, scientific, or artistic purpose, be mindful to provide enough information so users understand the context.

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Sensitive Events

We don't allow apps that lack reasonable sensitivity towards or capitalize on a natural disaster, atrocity, conflict, death, or other tragic event.

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Bullying and Harassment

We don't allow apps that contain or facilitate threats, harassment, or bullying.

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Financial Instruments

We don't allow apps that expose users to deceptive or harmful financial instruments.

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Binary Options

We do not allow apps that provide users with the ability to trade binary options.

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Gambling

We allow content, services, and ads that facilitate online gambling, as long as they meet certain requirements. We also allow daily fantasy sports apps that meet certain requirements.

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Gambling Apps

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Gambling Ads within Play-distributed Apps

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Daily Fantasy Sports (DFS) Apps

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Illegal Activities

We don’t allow apps that facilitate or promote illegal activities.

Here are some examples of common violations:

  • Facilitating the sale or purchase of illegal drugs or prescription drugs without a prescription.
  • Depicting or encouraging the use or sale of drugs, alcohol, or tobacco by minors.
  • Instructions for growing or manufacturing illegal drugs.

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User Generated Content

User-generated content (UGC) is content that users contribute to an app, and which is visible to or accessible by at least a subset of the app's users. Objectionable content is content that violates our policies.

Apps that contain or feature UGC must:

  • require that users accept the app's terms of use and/or user policy before users can create or upload UGC;
  • define, in a manner consistent with the spirit of Google Play's Developer Program Policies, UGC that is objectionable, and prohibit that UGC via the app’s terms of use and/or user policy;
  • implement robust, effective and ongoing UGC moderation, as is reasonable and consistent with the type(s) of UGC hosted by the app;
  • provide a user-friendly, in-app system for reporting and removal of objectionable UGC;
    • In the case of live-streaming apps, problematic UGC must be removed in as close to real-time as reasonably possible; and
  • remove or block abusive users who violate the app's terms of use and/or user policy.

Apps whose primary purpose is featuring objectionable UGC will be removed from Google Play. Similarly, apps that end up being used primarily for hosting objectionable UGC, or that develop a reputation among users of being a place where such content thrives, will also be removed from Google Play.

Here are some examples of common violations:

  • Promoting sexually explicit user-generated content.
  • Apps with user generated content (UGC) that lack sufficient safeguards against threats, harassment, or bullying, particularly toward minors.
  • Posts, comments, or photos within an app that are primarily intended to harass or single out another person for abuse, malicious attack, or ridicule.
  • Apps that continually fail to address user complaints about objectionable content.

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