Monetize with ease

Create a revenue stream by launching a paid app or offering digital content or subscriptions

Take control of your monetization strategy

Whether it’s in-app purchases, subscriptions, or paid apps, you choose the monetization strategy that works best for your business

  • Learn the basics and best practice of Google Play’s monetization options

  • Drive user engagement by offering in-app products. Test introductory pricing for starter packs, sales with improved value offers to convert non-buyers, and win-back offers for re-engagement of churned users.

  • Offer a paid app by setting a price that the user must pay before they can download and install it

Reach more paying customers

Tap into Google Play’s billing system, one of the world’s largest mobile payments platforms, with over 2.5 billion active users in more than 190 countries

  • Earn more while enhancing your user experience by finding the right combination of ad formats, for new and existing users, with Google AdMob

  • Maximize your revenue by considering a flexible monetization strategy that adapts to your audiences and markets. Different audiences can have different preferences for paid apps, in-app purchases, subscriptions, ads, and other ecommerce.

  • Increase engagement and retention with subscriptions by offering free trials, introductory pricing, promo codes, and more

  • Use subscription insights to measure how much you earn from each subscription tier, track retention, and see which features attract the most interest

Convert users into buyers

Google Play offers a frictionless payment experience for you and your users, handling everything from receipts to subscription management to notifications with ease

  • Sell digital content in your app through a simple and safe checkout flow with Google Play’s billing system

  • Understand how your users behave and get detailed insights into app use and user engagement with Google Analytics for Firebase

  • Incorporate live-ops time-limited sales and events as a long-term strategy that introduces new content into the game economy. Target unique sales to different segments of players throughout the player lifecycle to develop healthy and sustainable lifetime value.

  • Drive higher conversions on purchases of physical goods and services, and simplify the transaction process with Google Pay APIs

More resources

Get started

Find out how Play Console features can help you monetize your app or game

Find success with Google Play

Publish your apps and games to users around the world and grow your business on Google Play

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