Google Play programs

Learn about multiple programs designed to support developers at various stages of growth and across different business models. Join the one that best suits your needs and stay tuned for new offerings.

Indie Games

Grow a successful business with programs and resources designed specifically for indie game developers.

Promotional content

Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement and monetization, and lifetime value.

High fidelity games

Join in the future of high fidelity games on mobile.

Google Play Partner Program for Games

Get additional growth tools and premier services for top game developers.

Change the Game

Support and empower women as game players and creators to improve representation in mobile gaming.

Google Play Pass

Reach new audiences through our subscription service that offers access to hundreds of apps and games, completely free of ads and in-app purchases.

Google Play Points

Google Play Points is a rewards program that lets users earn points and rewards with the Google Play Store.

Go Global

Grow in local markets with insights and best practices from Google Play.


Create great experiences for children and families.

Media Experience Program

Build best-in-class multi-screen experiences and benefit from additional discovery and engagement opportunities.

Teacher approved

Build engaging and safer experiences for children on Google Play.

User Choice Billing Pilot

This pilot allows participating developers to test an alternative billing option next to Google Play's billing system.