Creating apps and games for children and families
Protecting kids and safeguarding their privacy is a responsibility we all share. When designing a great experience for children and families, it's important to keep in mind the policies and requirements on Google Play.
Things to consider
Carefully consider who your app is for before you declare the age of your target audience
If your target audience includes children, comply with our Families policies
If your target audience doesn't include children, make sure your marketing doesn't unintentionally attract them
Google Play Families policies
Apps on Google Play are categorized and policies are applied according to the specific target audience groups
Make sure your ads strategy is compliant with the Families policies by reviewing the Ads and monetization policies
Ensure your app (including all APIs, SDKs, and ads) complies with all applicable laws and regulations relating to children, including the US Children's Online Privacy Protection Act (COPPA), and the EU General Data Protection Regulation (GDPR)
Get training on Google Play's Families policies and the target audience and content section of Google Play Console
Check out tips for building engaging and safe experiences for your young users.