Subscription setup

Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

Go to Play Console

Maximize acquisition

Attract new subscribers with free trials, introductory pricing, and promotions across Google

Reduce subscriber churn by offering grace periods, account holds, pause, upgrades, and downgrades

Tailor your subscriptions to your needs with adjustable billing frequency, localized pricing, and price changes

Let users try your app before subscribing by offering a free trial for a duration of your choosing or specify an introductory price that applies to a set number of billing periods
Customize the price for each locale and bill users in their local currency
Allow your subscribers to update their payment method if a recurring payment is declined with grace periods
Add the ability for users to switch from one plan to another (upgrade or downgrade) or to re-sign up to keep access
To reduce voluntary churn and provide users an alternative to cancelling their subscription, you can enable users to pause their subscription