Monetisation and Ads

Monetisation and Ads

Google Play supports a variety of monetisation strategies to benefit developers and users, including paid distribution, in-app products, subscriptions and ad-based models. To ensure the best user experience, we require you to comply with these policies.

Subscriptions and Cancellations

If a user cancels a subscription purchased from an app on Google Play, our policy is that the user will not receive a refund for the current billing period, but will continue to receive their subscription content for the remainder of the current billing period, regardless of the cancellation date. The user's cancellation goes into effect after the current billing period has passed.

You (as the content or access provider) may implement a more flexible refund policy with your users directly. It is your responsibility to notify your users of any changes to your refund policies and ensure that the policies comply with applicable law.

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