Store Listing and Promotion

Store Listing and Promotion

The promotion and visibility of your app dramatically affects store quality. Avoid spammy Store Listings, low quality promotion and efforts to artificially boost app visibility on Google Play.

User Ratings, Reviews and Installs

Developers must not attempt to manipulate the placement of any apps in Google Play. This includes, but is not limited to, inflating product ratings, reviews or install counts by illegitimate means, such as fraudulent or incentivised installs, reviews and ratings.

Here are some examples of common violations:


  • Asking users to rate your app while offering an incentive:

  • ① This notification offers users a discount in exchange for a high rating.

  • Repeatedly submitting ratings to influence the app’s placement on Google Play.
  • Submitting or encouraging users to submit reviews containing inappropriate content, including affiliates, coupons, game codes, email addresses or links to websites or other apps:

    ② This review encourages users to promote the RescueRover app by making a coupon offer.


Ratings and reviews are benchmarks of app quality. Users depend on them to be authentic and relevant. Here are some best practices when responding to user reviews:

  • Keep your reply focused on the issues raised in the user's comments and don’t ask for a higher rating.
  • Include references to helpful resources such as a support address or FAQ page.

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