Updates and Other Resources

Updates and Other Resources

Check here for updates and changes to the Developer Program Policies as well as resources and additional requirements for special programs.


November 2019: Various updates as outlined below:

  • We've clarified our Misleading Claims policy to highlight the prohibition of any disinformation or deception around medical, health-related and government services apps.
  • We've updated our Metadata policy to ensure that developers create better descriptions and titles that accurately represent their app.
  • We've updated our Ad Network Certification policy to provide further clarification on ad SDK requirements.
  • We've updated our Monetisation and Ads policy on in-app virtual currencies.
  • We've updated our Spam and Minimum Functionality policies to set higher quality standards for applications on Google Play.

August 2019: Various updates as outlined below:

  • We've updated our Device and Network Abuse policy with an additional example addressing apps that facilitate proxy services to third parties.
  • We've expanded our Financial Services policy to protect users from deceptive and exploitative personal loan terms.
  • We've clarified our Misleading Claims policy with an additional example regarding demonstrably deceptive content that may interfere with voting processes.

May 2019: Various updates as outlined below:

  • We've introduced a new Families policy and updated our Designed for Families programme policy.
  • We've introduced a new Ad Network Certification policy for apps that serve ads to children.
  • We've updated our Inappropriate Content policies to clarify our existing Sexual Content and Hate Speech policies and introduce new policies on Marijuana, Tobacco and Alcohol.
  • We've updated our Payments policy to introduce a requirement to disclose odds for loot boxes.
  • We have updated our Gambling policy with additional examples.
  • We've clarified our User Generated Content policy to explicitly prohibit monetisation features that encourage objectionable behaviour by users.
  • We've updated our Minimum Functionality policy to ensure that apps on our platform are designed in a stable, engaging and responsive way that satisfies all functionality requirements.
  • We've updated our Intellectual Property policy to make clear the prohibition of the sale or promotion for sale of counterfeit goods within an app.

January 2019: Various updates as outlined below:

October 2018: Various updates as outlined below:

  • We've clarified our Malicious Behaviour policy prohibiting surveillance and commercial spyware apps.
  • We've clarified our Design for Families programme requirements and Primarily Child-Directed Declaration guidelines to prohibit misrepresentation of the participating apps and their target age group.
  • We've updated our User Data and Permissions policies for more clarity and coverage; including to restrict Call Log and SMS permission usage.
  • We are also removing user information available on the Contacts Provider; to learn more click here.
  • We've updated our Enforcement section to explain the extent of our policy coverage, including the actions that we may take on apps that violate our policies.

July 2018: Various updates as outlined below:

  • We've clarified our Child Endangerment policy to emphasise the prohibition of adult themes in apps that appeal to children.
  • We’ve introduced a new policy that prohibits any sale of Dangerous Products, including firearms, explosives, etc. Our Violence policy has also been updated accordingly.
  • We've introduced a new policy on Cryptocurrency mining in our Financial Instruments section.
  • We've clarified our Spam policies to explicitly prohibit repetitive content on our platform. We also don’t allow apps whose primary purpose is to serve ads.
  • We've introduced a new policy on misrepresentation in our Privacy, Security and Deception policy section.

April 2018: Various updates as outlined below:

November 2017: Various updates as outlined below:

October 2017: Various updates as outlined below:

  • We’ve more clearly defined the geographical restrictions for our gambling policy.
  • We’ve provided clarity on baseline functionality that must be present for apps on Google Play.
  • We’ve identified certain guide app behaviour that will preclude publication on Google Play.
  • We’ve taken additional steps to protect users by limiting how and when developers can make permission requests.

August 2017: Various updates as outlined below:

  • We’ve introduced new policies on gambling apps, which are currently permitted only in the UK, Ireland and France.
  • We’ve clarified our User Data policy to provide detailed guidance on prominent disclosure.
  • We’re now hosting Android Instant Apps policies in a new category dedicated to other Android programmes.
  • We’re now hosting content rating guidelines under our Store Listing and Promotion category.

June 2017: Various updates as outlined below:

  • We have introduced new guidelines on data protection as required by the EU-US Privacy Shield.

May 2017: Various updates as outlined below:

April 2017: Various updates as outlined below:

  • We’ve clarified the programme requirements for Designed for Families and added eligibility criteria for Augmented Reality and Virtual Reality apps.
  • We’ve introduced a Child-Directed Declaration policy that requires developers to declare whether their app is primarily child-directed in the Play Console.

October 2016: Updated the example section in the Metadata policy for clarity.

July 2016: Various updates as outlined below:

  • Addition of a Google Play Families Programme Policy tile to the Policy Centre.
  • We’ve clarified our Privacy and Security policies to help developers better determine when privacy disclosure is required, and where such disclosure should be available to users.
  • We've updated our Restricted Content policies to further clarify our stance on sexually explicit services.
  • We’ve updated our gambling ad policies to share the requirements that a developer must adhere to when displaying gambling ads in Play.
  • We’re introducing a User Generated Content policy that outlines minimum safety feature requirements.
  • We’ve added examples to both the Deceptive Behaviour and Violence policies, to clarify disallowed behaviour or content.

May 2016: Updated the Payments section with information about Android Pay.

March 2016: Various updates as outlined below:

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