November 2019: Various updates as outlined below:
- We've clarified our Misleading Claims policy to highlight the prohibition of any disinformation or deception around medical, health-related and government services apps.
- We've updated our Metadata policy to ensure that developers create better descriptions and titles that accurately represent their app.
- We've updated our Ad Network Certification policy to provide further clarification on ad SDK requirements.
- We've updated our Monetisation and Ads policy on in-app virtual currencies.
- We've updated our Spam and Minimum Functionality policies to set higher quality standards for applications on Google Play.
August 2019: Various updates as outlined below:
- We've updated our Device and Network Abuse policy with an additional example addressing apps that facilitate proxy services to third parties.
- We've expanded our Financial Services policy to protect users from deceptive and exploitative personal loan terms.
- We've clarified our Misleading Claims policy with an additional example regarding demonstrably deceptive content that may interfere with voting processes.
May 2019: Various updates as outlined below:
- We've introduced a new Families policy and updated our Designed for Families programme policy.
- We've introduced a new Ad Network Certification policy for apps that serve ads to children.
- We've updated our Inappropriate Content policies to clarify our existing Sexual Content and Hate Speech policies and introduce new policies on Marijuana, Tobacco and Alcohol.
- We've updated our Payments policy to introduce a requirement to disclose odds for loot boxes.
- We have updated our Gambling policy with additional examples.
- We've clarified our User Generated Content policy to explicitly prohibit monetisation features that encourage objectionable behaviour by users.
- We've updated our Minimum Functionality policy to ensure that apps on our platform are designed in a stable, engaging and responsive way that satisfies all functionality requirements.
- We've updated our Intellectual Property policy to make clear the prohibition of the sale or promotion for sale of counterfeit goods within an app.
January 2019: Various updates as outlined below:
- We've introduced a new policy that prohibits the promotion and sale of Unapproved Substances.
- We've added examples to better clarify our Sensitive Events and Bullying and Harassment policies.
October 2018: Various updates as outlined below:
- We've clarified our Malicious Behaviour policy prohibiting surveillance and commercial spyware apps.
- We've clarified our Design for Families programme requirements and Primarily Child-Directed Declaration guidelines to prohibit misrepresentation of the participating apps and their target age group.
- We've updated our User Data and Permissions policies for more clarity and coverage; including to restrict Call Log and SMS permission usage.
- We are also removing user information available on the Contacts Provider; to learn more click here.
- We've updated our Enforcement section to explain the extent of our policy coverage, including the actions that we may take on apps that violate our policies.
July 2018: Various updates as outlined below:
- We've clarified our Child Endangerment policy to emphasise the prohibition of adult themes in apps that appeal to children.
- We’ve introduced a new policy that prohibits any sale of Dangerous Products, including firearms, explosives, etc. Our Violence policy has also been updated accordingly.
- We've introduced a new policy on Cryptocurrency mining in our Financial Instruments section.
- We've clarified our Spam policies to explicitly prohibit repetitive content on our platform. We also don’t allow apps whose primary purpose is to serve ads.
- We've introduced a new policy on misrepresentation in our Privacy, Security and Deception policy section.
April 2018: Various updates as outlined below:
- We've clarified a few of our Restricted Content policies (Child Endangerment, Hate Speech, Violence, User Generated Content) to help ensure a safe user experience.
- We've introduced a new policy on Binary Options.
- We've shared new requirements for Daily Fantasy Sports apps.
- We've introduced new guidelines on Dishonest Behaviour in our Deceptive Behaviour policy section.
- We've clarified our standards on Malicious Behaviour with some new examples.
- We've clarified our high-level policy on App Metadata.
- We've updated our eligibility criteria and common violations for Designed for Families programme to clarify our position on user-generated content (UGC) apps and other inappropriate content.
November 2017: Various updates as outlined below:
- We’ve updated our guidance for apps that seek to monetise the lockscreen.
- We’ve updated our content rating guidelines for unrated apps.
- We’ve clarified the programme requirements for Designed for Families.
October 2017: Various updates as outlined below:
- We’ve more clearly defined the geographical restrictions for our gambling policy.
- We’ve provided clarity on baseline functionality that must be present for apps on Google Play.
- We’ve identified certain guide app behaviour that will preclude publication on Google Play.
- We’ve taken additional steps to protect users by limiting how and when developers can make permission requests.
August 2017: Various updates as outlined below:
- We’ve introduced new policies on gambling apps, which are currently permitted only in the UK, Ireland and France.
- We’ve clarified our User Data policy to provide detailed guidance on prominent disclosure.
- We’re now hosting Android Instant Apps policies in a new category dedicated to other Android programmes.
- We’re now hosting content rating guidelines under our Store Listing and Promotion category.
June 2017: Various updates as outlined below:
- We have introduced new guidelines on data protection as required by the EU-US Privacy Shield.
May 2017: Various updates as outlined below:
- We’ve revised our Malicious Behaviour policy to clarify our position on downloading executable code.
- We've updated our Ratings, Reviews and Installs policy to further clarify our position on incentivised installs.
- We’ve published additional policy requirements for the distribution of Android Instant Apps via Google Play.
- We are sharing 10 tips to help you stay on the right side of Google Play policy. Enjoy the video!
April 2017: Various updates as outlined below:
- We’ve clarified the programme requirements for Designed for Families and added eligibility criteria for Augmented Reality and Virtual Reality apps.
- We’ve introduced a Child-Directed Declaration policy that requires developers to declare whether their app is primarily child-directed in the Play Console.
October 2016: Updated the example section in the Metadata policy for clarity.
July 2016: Various updates as outlined below:
- Addition of a Google Play Families Programme Policy tile to the Policy Centre.
- We’ve clarified our Privacy and Security policies to help developers better determine when privacy disclosure is required, and where such disclosure should be available to users.
- We've updated our Restricted Content policies to further clarify our stance on sexually explicit services.
- We’ve updated our gambling ad policies to share the requirements that a developer must adhere to when displaying gambling ads in Play.
- We’re introducing a User Generated Content policy that outlines minimum safety feature requirements.
- We’ve added examples to both the Deceptive Behaviour and Violence policies, to clarify disallowed behaviour or content.
May 2016: Updated the Payments section with information about Android Pay.
March 2016: Various updates as outlined below:
- We've updated the requirements under the Ads policy to prohibit inappropriate ads.
- We've introduced requirements under the Device and Network Abuse policy regarding Doze and App Standby.
- We've introduced requirements under the Ads policy regarding ads that interfere with system functionality.
- We've clarified the existing requirements under the User Data policy.
- We've launched a new Developer Policy Centre.