You Have My Attention with OkCupid CMO, Melissa Hobley - The Relentless: It’s Time to Look at Success Differently
Whether you’re looking to engage new clients or find a romantic partner, it’s more important than ever to reach people in the digital space, form real connections, and develop those relationships. In Episode 2, we’re talking to someone who is an expert in standing out when selling yourself online: Melissa Hobley, the Chief Marketing Officer of the popular dating app OkCupid. Melissa built OkCupid’s marketing team from the ground up and helped craft the brand’s now famous message of inclusion and affirmation. More recently, she drove the launch of OkCupid’s daring, playful, and award-winning ad campaign, which was released in markets across the country and boosted brand buzz by fifty percent. Head here to learn more about Melissa and this episode of The Relentless. This paid podcast is produced by Slate Studios and Century 21 Real Estate. © 2019 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. This material may contain suggestions and best practices that you may use at your discretion. The opinions expressed in this podcast are those of the individuals featured and not necessarily of Century 21 Real Estate.
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