Running and Marketing a Business Law Firm ft. Marisa Portuondo ML109 - The Maximum Lawyer Podcast

In this episode, Jim and Tyson interview Marisa Portuondo, a solopreneur who runs her own business law practice in Miami, Florida. They will go over her journey as a lawyer and entrepreneur paying special attention to her marketing and discussing ways to improve it. Also, her biggest struggles and the value of assistants.   Marisa does basically everything for business owners: that is transactional or litigation. That has  branched out into construction, because a lot of her clients are in the construction industry. Recently she started doing property damage.   Her Firm: Portuondo Law Firm   03:14 - Experience Marisa has a lot of experience in small firms and learned many valuable lessons about running a law firm: “I learned a lot about how to run a law firm and how NOT to run a law firm from the different bosses that I had.”   03:59 - 1st Day as a Solo “I just thought, I don’t even know how to get clients! Marketing has changed so much since then... ”   05:17 - Marketing “Whenever they think about a property claim they think of me, because they don’t know any other property claim attorneys.”  Main marketing is word of mouth   08:39 - Her Struggles Marisa’s biggest struggle is that there’s just never enough time. Marisa has a background in information systems, so she’s now implementing automation and starting to see how much more efficient she’s becoming.   09:57 - Her team structure They will go over Marisa’s team and her new mindset about virtual assistants.   12:44 - Technology Marisa’s main software is Practice Panther   14:30 - Flash Forward “I don’t know if I ever want to become a big firm. I don’t know if that’s the lifestyle that I wanna lead.”   15:30 - Why do Marisa does what she does “I just love helping business owners… I’ve learned a lot about business and I love sharing that information”   16:53 - The Advice Get staff earlier!      20:01 - Hack and Tips of the week   Hacking’s hack: Jim’s been listening to James Schramko and he has a tutorial named “Own The Racecourse” The best articulation of the mindset that you should have when creating content.   Marisa’s tip: Automation. Get it done. Dig in into your software and automate. If you don’t have one, get one.   Tyson’s tip: Tyson’s in the process of hiring 2 new employees and has one very simple piece of advice: make sure that you have the job applicants make them send you a copy of the resume in pdf format. That simple thing is gonna weed out the people who can’t do that single and simple task.   //   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.  
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