Running and Marketing a Business Law Firm ft. Marisa Portuondo ML109 - The Maximum Lawyer Podcast
In this episode, Jim and Tyson interview Marisa Portuondo, a solopreneur who runs her own business law practice in Miami, Florida. They will go over her journey as a lawyer and entrepreneur paying special attention to her marketing and discussing ways to improve it. Also, her biggest struggles and the value of assistants.
Marisa does basically everything for business owners: that is transactional or litigation. That has branched out into construction, because a lot of her clients are in the construction industry. Recently she started doing property damage.
Her Firm: Portuondo Law Firm
03:14 - Experience
Marisa has a lot of experience in small firms and learned many valuable lessons about running a law firm: “I learned a lot about how to run a law firm and how NOT to run a law firm from the different bosses that I had.”
03:59 - 1st Day as a Solo
“I just thought, I don’t even know how to get clients! Marketing has changed so much since then... ”
05:17 - Marketing
“Whenever they think about a property claim they think of me, because they don’t know any other property claim attorneys.” Main marketing is word of mouth
08:39 - Her Struggles
Marisa’s biggest struggle is that there’s just never enough time. Marisa has a background in information systems, so she’s now implementing automation and starting to see how much more efficient she’s becoming.
09:57 - Her team structure
They will go over Marisa’s team and her new mindset about virtual assistants.
12:44 - Technology
Marisa’s main software is Practice Panther
14:30 - Flash Forward
“I don’t know if I ever want to become a big firm. I don’t know if that’s the lifestyle that I wanna lead.”
15:30 - Why do Marisa does what she does
“I just love helping business owners… I’ve learned a lot about business and I love sharing that information”
16:53 - The Advice
Get staff earlier!
20:01 - Hack and Tips of the week
Hacking’s hack: Jim’s been listening to James Schramko and he has a tutorial named “Own The Racecourse” The best articulation of the mindset that you should have when creating content.
Marisa’s tip: Automation. Get it done. Dig in into your software and automate. If you don’t have one, get one.
Tyson’s tip: Tyson’s in the process of hiring 2 new employees and has one very simple piece of advice: make sure that you have the job applicants make them send you a copy of the resume in pdf format. That simple thing is gonna weed out the people who can’t do that single and simple task.
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