282: Seth Godin - You Can't Be Seen Until You Learn To See - The Learning Leader Show With Ryan Hawk

The Learning Leader Show With Ryan Hawk Episode #282: Seth Godin - You Can't Be Seen Until You Learn To See "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."  Show Notes: * Commonalities of sustaining excellence: * It changes over time * Must be willing to fail - "Okay... Will I do things that might not work?" * Some of Seth's failures: many teaching mistakes, tried to build philanthropy platform that failed, blog has failed at times * How to handle a slump? - "There's no such thing as a long slump." * Stephen J. Gould - "The real problem is how you respond to the failure. You can't tell yourself a story that's not true." * Have honest self talk -- "This isn't a slump." * Stanford MBA - Friends with Chip Conley.  "Everyone there feels like a fraud or an arrogant jerk. I felt like I was drowning. The sessions with Chip changed my life."  Chips "Random Acts of Initiative" were life changing.  Chip taking initiative and not fearing rejection. Remarkable. * Empathy - A mentor wants to see you do things that are bold, leap forward because of them. * Be a mentor - "Make the world shinier. Bring life to more causes." * Economy of words - "I made the decision to write like I talk." * "Talking isn't better because you're afraid." * The book publishing world and why Seth chose to traditionally publish This Is Marketing * What percentage of Seth's success is luck? "98.2%"  The final 1.8% is "relentless persistence."  "The 98.2% is the parent lottery." * How to deal with rejection after rejection... * "Culture IS strategy. How we treat people. It's hard to do the things we're proud of." * "Great ones have better clients." * Side hustle advice -- Start it on the side so that you don't have to make money at it right away. You can choose your clients and never just "do it for the money." * "Exactly. Great advice." * Keys to storytelling - "We have too much stuff." * Better understand the story you're telling yourself. * Why joining The Learning Leader Circle is a good idea * Use the "Get To Know You Document" "Luck for me is 98.2% of it. The other 1.8% is relentless persistence." Social Media: * Follow Seth's writing on Twitter: @ThisIsSethsBlog * Read: This Is Marketing * Connect with me on LinkedIn * Join our Facebook Group: The Learning Leader Community * To Follow Me on Twitter: @RyanHawk12
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