Debbie Sterling: Disrupting the Pink Aisle - The Femails
Meet Debbie Sterling, the Founder and CEO of GoldieBlox and a woman disrupting the pink aisle.
For many women, our childhood toys consisted of Barbies, kitchen sets, and other variations of princess obsessions. And while we may have fond childhood memories with those toys, our male counterparts were being introduced to Legos, video games requiring strategy, and, following the male daredevils they saw projected on the screen.
What we didn’t know was that those gender stereotypes and messages would stick with many of us long-term and even impact our career choices. And that’s exactly why Debbie Sterling, a Stanford-educated engineer, created GoldieBlox, a media and toy company that helps tackle the gender gap in STEM for young women.
From years spent researching gender difference and talking with neuroscientists to a successful Kickstarter campaign that raised over $1 million dollars in pre-orders, GoldieBox is empowering girls every day and Debbie’s story is one you just have to hear directly.
On this episode, you'll start to rethink pink and learn:
* How Debbie turn rejection into a major success, including winning a coveted Super Bowl ad
* The science behind the importance of role models for girls
* The impact of STEM careers for women
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