#3 - The Future of Meat Without Animals: Bruce Friedrich on How Technologies Like Plant-Protein and Cellular Agriculture Are Making it Possible - Eat For The Planet with Nil Zacharias

When it comes to understanding the future of food, there are few people who know more than Bruce Friedrich, the Executive Director of the Good Food Institute (GFI) and founding partner of New Crop Capital. In this episode, I speak with Bruce about innovations in plant-based protein and cultured/clean meat and how these new technologies are building a future where meat can be produced without animals. Through GFI, Bruce is working to empower scientists and innovators to transform industrial animal agriculture from the inside out. To achieve this, the organization is helping to fund research in both the plant-based protein field as well as lab-grown (cultured) meat, both of which can be created without causing any harm to animals while also creating a minimal environmental impact. The success of new plant-based burgers produced by food tech startups like Beyond Meat and Impossible Foods that were created to mimic the taste, texture, and experience of a beef burger, shows that consumers want convenient, plant-based products – and while Bruce and GFI are supporting further research into plant-based proteins, the developments in cultured/clean meat present a lasting solution to industrialized animal agriculture. Looking to companies like Memphis Meats, which has successfully created a meatball and chicken nugget from animal cells, Bruce is incredibly hopeful that the technology (and the investment) needed to scale up clean meat to make it competitive in the market is within reach. Listen to this episode to learn more about who is leading the innovation in the space and how this future is being formed right now. Get the Eat For The Planet book at https://eftp.co/ Show notes for this episode: https://eftp.co/bruce-friedrich   Follow Nil Zacharias on Twitter   Newsletter signup: http://eepurl.com/cTT7Tv   Like #EatForThePlanet on Facebook   Contact us at eftp@onegreenplanet.org  
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