Creating the Next Corner Store in the Age of Amazon - Michael LaVitola / Founder of Foxtrot - Tech In Chicago

Michael LaVitola is the CEO and Founder of Foxtrot, a startup that could be thought of as a curated cornerstore with on-demand delivery. It is basically what you imagine your ideal convenience store would look like with an in store cafe and a ton of super cool beer, wine, food, gifts, and basic necessities.  Use code "ab079e" for $10 off your first order In This Episode You Will Learn: * Why Michael decided to start Foxtrot * What the first version of the product looked like * Why they moved away from on demand to retail * Why they splurged on pricey retail spots * Why they will be having a coffee bar in all their stores going forward * How they curate the products they stock * What are their best selling and weirdest products * What Michael thinks of Amazon's acquisition of Whole Foods * What the future of retail looks like * How they plan to differentiate themselves from Amazon's offerings * Why it is important to know who your ideal investor really is Selected Links From The Episode: * New Venture Challenge * Craig Wortmann, Professor at Northwestern Kellogg * Eater Favorite Books: * Shoe Dog: A Memoir by the Creator of Nike by Phil Knight * Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer * Steve Jobs by Walter Isaacson
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