Dissecting the Business Model of Google (Alphabet) - Shape the Conversation

Google (parent company Alphabet) has been one of the most valuable companies in the world for many years. Recently, they released Q2 2018 earnings. Revenues grew 26% quarter-over-quarter. That is incredible given the massive scale of their business and the fact they were fined $5B by the EU. Nicole and Jon talk about how Alphabet spends money to feed one of the most powerful business models ever created: search advertising. Can Alphabet ride the Google cash cow to sustain their position as one of the most influential companies in the world over the next 20 years?
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