Building a Platform for the $112 Billion Party Planning Industry - Julie Novack / Co-Founder of PartySlate - Tech In Chicago

Julie Novack is the CEO and a Co-Founder of PartySlate, a startup building a two-sided platform that allows event professionals to share their work and party hosts to gain inspiration from it.  PartySlate has raised $2.6 million from investors including Hyde Park Venture Partners, Hyde Park Angels and InvestHER Ventures. In This Episode You Will Learn: * Julie's motivation for starting PartySlate * The importance of throwing a great party for fundraisers * The wildest party someone has thrown using PartySlate * How to use content marketing and promotional events to drive traffic * Why you have to "super-please" one side of the market to start a two-sided marketplace * How PartySlate decides where to focus their content marketing efforts * The biggest benefits of going through Techstars * What Julie would like to see Chicago tech improve on * How we get more women involved in tech * The importance of role models for women in tech * The hardest thing about selling * The 3 most critical elements to being a high performing salesperson * What made her leave a large company for the startup world * The value of dreaming outloud about your idea * The fallacy of being protective about your idea * How Julie decided to expand geographically before proving out the business model in one geography * What their process looks for expanding in to new geographies * The importance of owning and managing technology * Advice for planning a great wedding Selected Links From The Episode: * WiSTEM Favorite Books: * Born to Run by Bruce Springsteen * Bossypants by Tina Fey * Tune In: The Beatles: All These Years by Mark Lewisohn * Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance * Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
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