#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO - Scale or Die
Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep has built CXL by helping provide strategies for companies of all sizes to implement CRO.
While conversion optimization might not be as sexy as traffic or funnels — it’s value can’t be diminished. Peep started diving into conversion in 2007 when not a ton of other people were doing it, and he currently sits at the cutting edge of CRO strategies
Join us as we learn from Peep’s decade long career pioneering CRO.