Ep. 052: Navigating the Wild West of Influencer Marketing - The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the process of working with influencers looks like (11:30) and the challenges of working with both micro and macro-influencers (15:00). And the money — Joe describes the different payment structures you can use and how company size impacts this (19:00). He also breaks down pitfalls to be wary of (23:20), the nuances of working with influencers (28:50), and the importance of analytics (32:25). For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Viral Nation: Website: https://www.viralnation.com/ Instagram: https://www.instagram.com/viralnation/ Email: Joe@ViralNation.com Oracle Bronto LinkedIn: https://www.linkedin.com/company/oracle-bronto/ Twitter: https://twitter.com/Bronto  Website: https://bronto.com/ Don’t forget to rate, review, and subscribe. 
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