#CategoryCreation 9: How Hubspot Created Inbound Marketing w/ Kipp Bodnar - B2B Growth

In this episode of the #categorycreation series, John Rougeux interviews Kipp Bodnar, CMO of Hubspot. Kipp shares the story of how Hubspot took the idea of "inbound marketing" and helped turn it into the marketing discipline that the company is now so strongly associated with. Kipp also mentioned the brand Bevel as a recent example of category creation.
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