Stanford to Chicago to Raising $9 Million and Reinventing Millennial Investing - Brian Barnes / Founder of M1 Finance - Tech In Chicago

Brian Barnes is the CEO and Founder of M1 Finance, a startup making an automated investment tool that lets users put their money to work in a balanced portfolio without the hassle of actually managing it. Just a few years after graduating from Stanford, Brian raised $9 million and moved back to Chicago to build the platform.  In This Episode You Will Learn: * The motivation behind Brian starting M1 Finance * How Brian went about launching a MVP in the heavily regulated finance industry * How Brian raised $9 million pre-launch  * The benefits of robo-advisors over all ETFs * What M1 Finance costs and how they plan to differentiate from other robo-advisors * How Brian got his first customers * What Brian has learned about life and business from his mom Brenda Barnes, Former CEO of Pepsi and Sara Lee? * What the most effective marketing channels have been * How M1 Finance's message has evolved over time * How to communicate a relatively complicated product to consumers quickly * The importance of design in fintech  * Why Brian moved back to Chicago after going to Stanford and whether he thinks it matters * Why Chicago has to improve our risk appetite Selected Links From The Episode: Favorite Books: * Sapiens: A Brief History of Humankind by Yuval Noah Harari * The Count of Monte Cristo by Alexandre Dumas père * Behave: The Biology of Humans at Our Best and Worst y Robert M. Sapolsky
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