Ozuke CEO, Willow King, On Friends As Co-Founders, Fermentation And Travel - We Could Make That

When I grow up, I want to be Willow King. Or, maybe more accurately, I just want to move to Boulder, CO, hang out with Willow and her co-founder, Mara, and eat fermented things all the live long day. We could go snowboarding (even though I have no idea if Willow snowboards), plan trips to exotic locations (she definitely does this) and dream up ways to pickle our favorite foods (something she's already got on lock). But, since I have no plans to hightail it to Colorado anytime soon, I'll have to settle for bringing her on my show and asking her a bunch of questions about her life and business. Willow is a world traveler, a total badass and the CEO of Ozuke, the makers of fine fermented things.  Willow tells me about her travel adventures, how jet-setting changed once she had kids and how the idea for Ozuke was born. On the business side, she gives her advice for starting a company with a friend, the key factors she sees in food business success and her top tips for fermenting. If you couldn't already tell by my fan-girling above, I had a lot of fun recording this episode, and I think you'll have a lot of fun listening to it. Full show notes: wecouldmakethat.com/willow
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