Yahoo Screen - Supercontext: an autopsy of media

What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show. iTunes direct link Google Play direct link Additional Resources * Community Didn't Kill Yahoo Screen - Yahoo Did * Yahoo Screen Won’t Say if Its Season of Community Was a Success * Yahoo Loses $42 Million on ‘Community,’ 2 Other Original Series * Why Yahoo’s Foray Into Original TV Series Failed * Kathy Savitt, Yahoo’s Head of Media, Leaves for Movie Studio * Bills, Jaguars to make history as part of free live webcast * Yahoo yanks Yahoo Screen hub, scatters “original” content across sites * Not Even Community Could Save Yahoo’s TV Dreams    
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