The Agile World - The Agile World

We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are more agile as well, and are more willing to be part of product development and the process of building brands than ever before. The Agile World is hosted by Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand. It provides a fresh perspective on the continually evolving dynamic between brands and consumers.
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