Sima Vasa is not only the host of the the Data Gurus Podcast who has over 20 years of market research experience. Sima brings a unique perspective in that she has experience from a market research supplier, client and an entrepreneur. Some of her positions include President, NPD Techworld and Senior Program Manager, International Business Machines (IBM). On the entrepreneurial front, Sima is the co-founder of Paradigm Sample, data collection company and Infinity Squared Ventures, an advisory accelerator. Sima frequently speaks at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA). She contributes frequently to industry blogs and publications.