Verve: 60% Better at Proactively Identifying Issues
Introduction
Verve is a leading advertising technology company with a diverse portfolio of supply and demand products, including industry-leading monetization SDKs, such as the NextGen SDK and the open-source HyBid SDK, as well as owned apps and games. Embracing the opportunity to further enhance the functionality of its SDKs, the company implemented Google Play SDK Console.
The Challenge
An industry-wide challenge that all SDK providers face is clear visibility into issues and performance. This lack of information can result in a reactive approach to potential SDK problems. Verve aimed toward a more proactive stance, seeking to prevent issues from arising in the first place.
As a technology company managing highly adopted monetization SDKs as well as owned and operated apps, Verve had previously relied on Firebase for app incident reporting. However, this approach lacked visibility into SDK-specific issues solely available to the app developer..
The Solution
Proactively identifying issues
SDK Console provides SDK owners with in-depth crash and ANR data, enabling rapid issue identification and prioritization.
By integrating SDK Console, Verve gained comprehensive visibility into its SDK's performance across its diverse client base. By analyzing crash data, the company could prioritize and fix issues before they were flagged by its clients.
Communicating directly with app developers
Previously, communication with app developers was indirect, relying on account managers to convey information about deprecated versions or issue fixes. These messages could potentially be “filtered out” by the business teams, or lost in translation.
Now, with SDK Console, Verve’s product and engineering teams can communicate directly to all clients, without a business intermediary, so the relevant information directly reaches tech-minded people, shortening delays in communication and work without email.
The Impact
SDK Console has been instrumental in enhancing Verve's SDKs functionality. By utilizing the product, the company significantly reduced client-reported crashes by 60-70%, outperforming other operating systems.
"As an innovative technology company, Verve leverages robust testing procedures and the insights provided by the SDK Console. It gives us further confidence in our QA procedures by effectively monitoring our SDKs performance in our production environment. Furthermore, the SDK Console enables us to detect emerging issues early, allowing us to proactively address them before they affect our clients. This proactive approach strengthens our service reliability and provides a clear competitive edge."
Gaylord Zach, Head of Mobile Product