As a regional business magazine, the "Wirtschaft in Mainfranken" is the official organ of the Würzburg-Schweinfurt Chamber of Industry and Commerce for the region of Mainfranken. It is aimed at all businesses Main Franconia, in addition to many businesses in the neighboring counties. With a monthly circulation of around 16,000 copies, "WIM" reaches large companies, medium-sized companies as well as sole proprietors and the self-employed without any loss of coverage in this area.