An initiative that aims to encourage families to save money using an app that can help them better manage their budget to suit their needs, be they basic or luxury items.
The initiative aims to:
1. Promote a culture of savings among members of society, by underlining the importance of savings to parents and children alike.
2. Develop the community economically and support the country’s overall economic development.
3. Raise awareness among families with regards to financial planning and its role in the transition from consumption to savings and investment.
4. Cement the concept of saving money and underline its importance in maintaining stability in the family.