Simple Marketing Evaluator

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).

Values of 1:1 or lower (i.e. 1:2) are considered to be wasting resources., while higher values (i.e. 2:1) express a balanced marketing strategy. One has to take care and not take this value to higher than 3:1, since higher values may imply underinvestment in marketing, which could harm future growth.

This comparison is critical for assessing the return on marketing investment (ROMI or ROIM).
Read more
Collapse
Loading...

What's New

Android upgrade
Read more
Collapse

Additional Information

Eligible for Family Library
Eligible if bought after 7/2/2016. Learn More
Updated
October 2, 2018
Size
3.1M
Installs
1+
Current Version
1.10
Requires Android
4.0 and up
Content Rating
Everyone
Permissions
Offered By
Business Research & Applications Limited
Developer
207 Regent Street London, W1B 3HH UK
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.