PROMOTE YOUR OWN MUSIC WITHOUT RECORD LABEL! Make known your music without having a structure or organization that deals with launching your music product in the right spaces is something rather complicated. Even more frustrating if you adopt a mistaken strategy that does not take into account the particularities of individual spaces in which to promote your music. It's the case of web radio that definitely represents an opportunity, showcasing your works.
We know how strong the link between the world of the major record labels and radio in FM or online versions, but for those who choose to run alone or can not be appreciated by labels or publishers, what can you do?
STEPS FOR RADIO PROMOTION Some say that the radio is a means (almost) obsolete media or that it is in a phase of transition integrating with social media and the web. Is nevertheless true that the radio remains a privileged means to discover new music.
WHAT WE TALKING ABOUT RADIO? Large networks generalists who spend only music of established artists? What will become of emerging music and the band linked to small independent labels or they self?
Perhaps it is more correct to say that the radio needs to create multi-channel experiences, to extend its benefits over time beyond the airing of this or that song, if the intention is that it is still an important channel for the promotion of emerging music.