Morale: Anonymous Compliments

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About this app


Home of the #millionmorales campaign, we are on a mission to send 1 million compliments anonymously by Christmas!

**“...A whopping 65 per cent of UK students have been victims of cyberbullying. But Morale is on a mission to make this a thing of the past.” - Daily Mail**

**“Morale is an invite-only app that provides an antidote to the nasty side of social media by only allowing users to post positive messages.” – The Sun**

** There’s an important energy to make other people feel special and spread an air of positivity.”- The Times**

Introducing Morale:


Morale is the antidote to social media. On a mission to reverse the impacts of social media, the Morale app helps users to boost the wellbeing of their closest friends every day - benefitting their own wellbeing in the process.

Sometimes we find it difficult to believe in ourselves when we do our own affirmations, but we find it much easier to send compliments and affirmations to others. Morale App enables you to boost your close friends every day anonymously.


Boost Game – Making it easier for you to send compliments. Answer the questions and we will anonymously send a compliment to the friend you nominate! Even via SMS if they are not on the App yet!

Morale Boosts – Morale Boosts are anonymous; you send them to your friends on Morale and receive from only your friends also. This allows you to express yourself and receive honest heartfelt affirmations.

Thoughts – Letting your friends know that you are thinking of them anonymously allows you to make sure your friends do not feel lonely and is an easy way to make them smile. Anonymous Thoughts are proven to please the recipients. Spend a few minutes every day thinking about each friend and with one button, let them know!

Hand Up – When you are feeling low, with one button, you can notify your friends that you need a boost. You can do this by identifying yourself or anonymously if you are not comfortable.

Statistics – Using your unique referral code, Morale tracks the number of users that you introduce to the app and the wider impact of that action on how many people download Morale. This is not about followers, it is about your positive impact.

Daily Prompts – Every Day, we provide inspiration for the boosts that you send to your friends. Check back each day to see the theme for the day!

Anti-Trolls – The way Morale has been created means that the app does not cater for trolls. With users able to see that their contacts are verified against their phone contacts, users cannot use their anonymity to spread hate. Users removed for inappropriate behaviour are unable to re-join the platform

The science behind Morale:
Several studies have found that regular use of social media apps has an overall negative effect on an individuals’ wellbeing, but Morale makes sure it does the opposite - acting as the antidote to social media.

Research shows giving and receiving compliments produces positive effects for both sides, with people who give social support 10x more likely to be happier and productive than those who don't. Morale encourages you to take advantage of this mood-boosting process by sending five anonymous messages of positivity to friends throughout the day.


The basic Morale features are free to users, and a free 7-day trial of the subscription that gives you full access to the app is followed by a monthly or annual subscription. Lifetime Subscriptions are available without a trial.


No Advertising, No data harvesting. We charge a small subscription so that we can continue to improve the app.

Terms and Conditions:
Updated on
Oct 21, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Location, Personal info and 4 others
Data is encrypted in transit

What's new

- Boost Game
- Send Boosts as SMS anonymously to your friends who are not yet on the App!!
- Bug Fixes