Root: Makeup & Skincare

4.9
101 reviews
Content rating
Everyone
1K+
Downloads
Content rating
Everyone
Learn more
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About this app

Download the Root app for app-exclusive offers & early access to sales + new releases. Our mission is to create the best performing beauty products that are also nontoxic & affordable.

EASY BROWSING
Shop the freshest new arrivals across our entire catalog with an organized & easy to use interface.

EXCLUSIVE CONTENT
Tips & helpful beauty content galore. New content added weekly to help you increase product performance & application. Along with easy guides to help select the best products for you.

EXCLUSIVE ACCESS
Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access.

SECURE CHECKOUT IN A FLASH
Tap, swipe, shop and order your new products in an instant with our super easy checkout.
Updated on
Jul 16, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 5 others
This app may collect these data types
Personal info, Financial info and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.9
99 reviews
Erica “Ricky”
January 4, 2026
I LOVE Root products! All natural, non-toxic, no fillers and at least 85% organic ingredients. I started using Root (makeup and skincare) about 6 months ago and my skin has been thanking me ever since. But this review is about the app. Update: I emailed the CEO of Root and told her about the search feature just refreshing and you not being able to actually search for anything. She tried it herself, encountered the same issue and contacted their developer immediately. Great company, great service
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Jenna Clarke
October 4, 2023
I have used Root products for almost 6 years and now they have an app! This company is top notch in all areas- customer service, ingredients, packaging, products, EVERYTHING! Their products are good for all skin types & hair types also. I have extremely dry/sensitive skin and my sister has very oily skin- we both love Root make up & skincare. I have fine/normal hair and my sister has thick hair, we both love their hair products. I even use Pretry Everything soap for my laundry detergent.
10 people found this review helpful
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Susan Lidia E
June 27, 2024
Glad they told me they were making labels for us older people that can't read tiny fonts on small bottles. I rarely wear makeup bit when I do it needs to be nontoxic & healthy.
4 people found this review helpful
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Content rating
Everyone
Learn more

App support

About the developer
Darling & Mint, LLC
krista@rootpretty.com
416 W Bremer Ave Ste B Waverly, IA 50677 United States
+1 319-290-5308