In order to stand out from the competition and attract a specific demographic of customer, barber shops can be decorated in a corresponding theme. Choosing a decorative theme allows you to create a unique environment in the shop that caters to your client base. A barbershop’s décor is important not only to assist with the function of your business and draw in new clients, but it also helps create a certain atmosphere and can influence the mood of your staff and customers alike. The following are a few popular themes, along with some additional decorating tips.
Old School Barber shop Theme
Part of the allure of a barbershop is its vintage heritage, which is why a traditional, retro-styled theme can be so successful. Antique metal signs, an old-fashioned striped barber pole, and overstuffed leather furniture can all contribute to a unique atmosphere. You can further enhance this atmosphere with one-of-a-kind decorations like vintage globes, old photographs, rotary phones, and sturdy oak cabinets. For an old-school barbershop that’s rustic without feeling musty, you can combine these vintage accents with modern equipment.
Do you cut hair for a predominantly corporate clientele? Decorate your barbershop in a sleek, Wall Street-inspired theme that puts an emphasis on the power lunch. Lunchtime specials can make it easy for business-oriented customers to walk in and out for a quick shave. Offer issues of the Economist and the Wall Street Journal to peruse, and mount display televisions tuned to international finance channels.
Rock Star Theme
If you cater to a young, edgy crowd you could do up your barbershop in a rock star-themed style. Hang framed concert and rock band posters on the walls, or vintage vinyl records. Go for a hint of 80’s excess with leopard print and crushed velvet seats, or aim for the rockabilly era with a working jukebox, neon lights, and prominently displayed hair pomades and waxes for sale.
No matter what theme you choose, there are a few basic design tips that can make your shop more successful. It’s best to pick a colour scheme of just two or three colours, which can be maintained throughout the barbershop. These can be used in the frames, walls, furniture, and equipment for a cohesive look. Be sure to include plenty of comfortable seating, as your clients may bring their friends along; and group similar pieces of equipment together.
By taking the time to plan a unique theme for your barbershop, you can reach out to a niche group and better market your services to this demographic. Your barbershop’s theme should represent your style and brand, while creating a comfortable atmosphere for clients.