Congratulations! You now work at an assembly line called Life Factory, where it is your job to carefully connect the correct soul into its Peep. Peep are people, just cartoon-y, and we have an empty land that is waiting for living Peeps to inhabit. You are tasked with filling these Peeps with their souls so they can live and thrive and do life things. Swipe Ghosts to their Peep to earn points. Match lots of Peeps with their Ghosts to complete different goal-based objectives and unlock new levels. All isn't monotonous and easy in the assembly line industry, however. Those pesky fiends from the underworld somehow sneaked in evil Peep look-a-likes called Creeps. Match a Ghost with them and your work will become difficult.