4.04K reviews
Content rating
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About this app

Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).

AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out of IBA with a particular company, simply set the switch next to the company’s logo from “ON” to “OFF.” AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

California residents may also use AppChoices to submit requests to opt out from the sale of personal information under the CCPA for this device for some or all of the participating companies. To request an opt out for a particular company, set the Status button located next to the company's logo to "Send." Select "CA Opt Out Send All" to opt out from all the listed companies. To learn more about a particular company's policies, click on its logo.

AppChoices también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting this page.

The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.

V 1.4.1
Updated on
Dec 4, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Device or other IDs
This app may collect these data types
Personal info
Data isn’t encrypted
Data can’t be deleted

Ratings and reviews

3.88K reviews
Ben Jarnagin
October 10, 2023
I HATE ADS! They get in the way of trying to read what I'm interested in reading. Scrolling around the ads takes on another layer of irritation. Ads are also deceptive-especially solar installations & then there are the miracle cures for all that ails us that have seemingly never ending "WAIT" for yet another "deal" that only pads the pockets of those who broadcast these time wasting stories. I happen to enjoy looking at old cars. It infuriates me 2 later see cars I already saw w/No intent 2 buy
62 people found this review helpful
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A Google user
April 12, 2020
I think this is a must have app for any mobile device and really any computer. It's easy to navigate, shows you exactly who has information about advertising about you and a quick way to opt out, then gives you the clear results. It tells you what each website does, offers a small explanation and the address for each site if for some reason you can't opt out right then you can go directly to the site, but most you're opted out in minutes!
1,305 people found this review helpful
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Steven Pegram
July 12, 2021
This application needs improvement. I've mentioned several times about opting out of third party advertising marketing and it continues to be a regular routine occurrence. I took time to read main interest based advertisement that are in line with my interest and were sent intimidative choices that are inconsistent with my select viewer interest. Always make instructions in a simplistic way towards conveyance of information and instructions that can be understood with little effort.
1,003 people found this review helpful
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What's new

Improvements and bug fixes