The artist Branko Šmon's “Earth Plastic View“ Matterhorn Art Project visualizes the current volume of plastic worldwide – approx. 7 billion tonnes, which in granule form extends over an area of some 14km³. This special extent corresponds to the volume of the Matterhorn within the mountain massif.
Branko Šmon transcends the boundaries of traditional art.
The “Earth Plastic View“ Art app developed for the project takes the experience of art into a new dimension. The real-world natural horizon and the “digital horizon“ blend to form a controversial new entity. The various functions of the “Earth Plastic View“ Art app render the magnitude of the volume of plastic at the Matterhorn tangible to the user.
The app works at seven look-out points at the Matterhorn and shows the extent of the volume of plastic at the Matterhorn. The red line marks the limit of this proliferation in 2019, while the orange line indicates the level forecast for 2035. The aim is to depict the inconceivable volume of plastic through the application of augmented reality within a real-world landscape, thereby opening up a new level of perception.
The app provides a fun way of raising awareness of the issues involved and enables the scale of the global volume of plastic to be appreciated on a visual level through interactive functions. It offers a multidimensional art experience which adds a virtual level to the real-life experience of the Matterhorn.
The photo function allows anyone to become part of the art by photographing themselves with the superimposed lines. The EPV art filter aims to prompt users to spread the project’s message globally. A realistic animation at the Matterhorn helps to impart a deeper understanding of the extent of the global volume of plastic. It also provides information about the art project, the artist and the environmental issues relating to plastic.
The app can also be used worldwide, thus propagating Branko Šmon's artistic message to create a new awareness on the plastic issue.
For every purchase, €1 is donated to innovative projects and sustainable solutions for plastic.
Discover the “Earth Plastic View“ Art app with interactive functions:
• Photo function
Take a photo in front of the Matterhorn with superimposed lines, which frame the volume of the global amount of granulated plastic.
3D perspective to experience the growth of the global volume of granulated plastic at the Matterhorn.
The animation shows a Matterhorn plastic transformation in a cosmic view. The animation is superimposed on the real Matterhorn.
• Good weather photos
Cloudy, foggy weather? Poor visibility?
Take a photo in front of the Matterhorn either on a sunny winter’s day or during the summer.
• Global photo frame #EPVplasticawareness
Become part of a global awareness of the plastics issue.
An outline of the Matterhorn at any place in the world.
Take a photo with the EPV art filter – and be part of the art!