When we ideate galvanizing images of Durga Pujo – we float on a stream of sentiments, commemorations and cultural auspiciousness. Being the queen of festivals, Durga Pujo has eternally overwhelmed Bengalis and has gathered an outstanding place in our hearts. Imagine the beginning of a year when you receive a new calendar from a friend, you religiously turn the pages and reach for the month of October or maybe September to have a look at the Durga Pujo holidays. That is why, Bengalis commonly say that all that they earn, they earn it for these four days. From the very first day of the year, we wait for the celebrations, the smell of bliss and the carnival of reunions. Through the ethos of Durga Pujo, we celebrate more than the arrival of the omnipresent Goddess – we celebrate life.
And to build these factors and to harvest a more scintillating experience, Techno India Group is here with an app of the future – Onyo Pujo. The immersive app, which is conceptualised by Meghdut Roy Chowdhury and designed by TIG students under the mentorship of city-based mixed media company DhikChik and Thailand based Orb VR Labs, is an augmented reality app which can be easily used from your smart phones. Onyo Pujo brings in an augmented reality experience for all Bengalis throughout the world. With the app, you can be next to the universal mother, take photographs with her and make your Pujo a worthwhile experience.
While talking about the concept, Meghdut RoyChowdhury, Director of Global Operations of Techno India, said that Onyo Pujo is an app made which is made with the Bengali emotive factor in mind. He says that being a man of technology, he wanted to build the bridge between the cultural commemoration and the philosophy of the digital era.
“I am more inclined about the idea of how many Bengali can use this app and undergo a complete revolutionary experience. For instance, consider that you’re in Paris on a holiday during Durga Pujo, with your family. You are missing home and most importantly the celebrations. With Onyo Pujo you can be with the beloved Maa Durga even when you are in front of the Eiffel Tower. You can take a photograph with her and her children and share it with us,” he cites.
You can use the app from anywhere in the world, take photographs and share them with your friends and family via social media with the hashtag #onyopujo. The most innovative photos will be recognised globally.