We are an online news portal “Aaj Tak India” with Live Streaming features presenting content in both Hindi and English, which are meaningful, factual, multi-dimensional, neutral, interactive, engaging and impactful to the audience.
The target audience would interact with the brand via an online portal to begin with. Later on, it would be approached through print and broadcast channels.
The content will be selected to match the target audience’s preferences. The website and content design will be engaging and appealing. In addition, it shall be shareable over other social media platforms for its viewers.
The brand offering is unique, innovative and technology-based. It disrupts the traditionally existing media ecosystem, which is perceived as biased, commercially-driven, hypocritic, manipulative and unethical. Also, traditional media fails to respect the global netizens of the day, who not only want to consume meaningful and factual news but also strive to be a catalyst and thus driver of social good. Unlike such traditional media, which seems to serve its own narrow interests more aggressively than actually presenting news, “Aaj Tak India” strives to generate a more mature, discerning, conscientious and caring citizen, who drive probity and fairness in all public and private dealings.
“Aaj Tak India” aims to provide an in depth understanding of an issue put in the right context to help the audience develop a logical and factual approach to any specific issue. This shall be achieved by performing a detailed qualitative and quantitative analysis of the matter by taking the perspective of the people involved in the news coupled with an analysis provided by experts related to the field of study. In addition, the brand would present a clear view of how the news is being received across various audience segments through the generation of polls, scanning of social media platforms, analysis of web content etc.
The contact experience would make the reader feel more enlightened and engaged and inspire its readers to be more heroic, contributive and impactful as a global citizen. The brand would thus be ultimately seen as a driver of social change.